Sharing an Instagram post is easier than ever with the app’s “add post to your story” option. With around 500 million Instagram Stories users daily, there is no reason why your business shouldn’t be taking advantage of this great marketing tool! Sharing posts to your story allows your business to self promote while also utilizing user generated content. Say a customer posts a great picture of your products, share that to your story! It’s an easy way to directly link user generated content to your brand, while giving a direct link to the original post. Still not convinced? Here are some tips on how to share Instagram posts to your story.

Sharing an Instagram post to your story is easy, here is how to do it:

  1. Find the photo you want to add to your story and tap the paper airplane button below it.
  2. Tap “Add post to your story”.
  3. Tap “Your Story” in the bottom left corner.

From here, the post is now on your story for all to see. When users come across your story, they can click on the photo which will give them the option to be directed to the original post. To do that, all you have to do is hold down the photo until the “see post” button pops up. Once you click that you will be sent to the original post.

Now that you know how to add a post to your story, you can begin to get creative. Many brands have fun with the posts they repost to their stories. You can create a cohesive theme and make the stories look more aesthetically pleasing to your followers.

1.Use Stickers

Slip Silk Pillowcases has a whole section of story highlights dedicated to reposted user generated content. Instead of just adding the posts to their story and leaving it at that, this brand added a little bit of their own flair to the posts. By adding cohesive, on-brand stickers to the stories you create a more aesthetically pleasing set of story highlights for followers to look through. Also note not only did they post other user’s photos, but they even promoted their new post on their story! 85 percent of consumers find visual user generated content more influential than brand photos or videos, so take advantage of this great marketing tool!



2. Change the Size of the Photo

When adding a post to your story, you have the option to fill the entire screen with the post. This feature covers the background completely, which can give a cohesive feel to your stories. After you tap “add post to your story,” you can expand the photo using two fingers until you fill the entire screen.

Another option you have is to make the image smaller by pinching the photo in with two fingers. This feature allows for more room for text, stickers, or drawings without having to compromise showing the entire photo.



3.Have a Theme

If you are really looking for some inspiration for your Instagram stories theme, take a look at Summer Friday’s Instagram profile. This brand does a great job at keeping all of their stories cohesive by sticking to their signature colors. Changing the background of your story is easy.

To choose the color you want as your background…

  1. Tap the brush tool.
  2. Choose the color you want from the ones below, or use the picker tool to choose a specific color.
  3. Hold down the background for a few seconds until the color changes.


Here’s a tutorial on how to change the background of an Instagram story.

Given that two-thirds of consumers say they trust the opinions of other customers posted online, take advantage of reposting photos from your customers. Get creative and grab your audiences attention and repurpose the photos you find on your feed. Reposting photos onto Instagram stories is also great way to make sure your followers never miss a post!

If you have any questions on sharing Instagram posts to your story, feel free to contact us!