Instagram’s newest feature ‘Reels’ is finally here! We are sure you have seen it by now, but if you are unfamiliar with the new feature- check out our previous blog here.

What are Reels?

In short, ‘Reels’ is Instagram’s version of TikTok. Reels allows users to record and edit 15-second clips and get creative by accompanying them with audio, effects and various editing tools. The videos, usually accompanied by popular songs, can be created, edited, shared and viewed all within the Instagram app. Reels can be shared to your feed and to the Reels section of the Explore page. Once you have shared your first Reel, it will be placed in its own section on your profile- similar to IGtv.

Creating Your First Reel

Creating your first Reel starts like posting an Instagram story. Open the Stories camera and tap the Reels option. From there you have four options:

  1. Audio: Scroll and choose from many songs to accompany your Reels. You can either use a popular song or audio from the library or simply use your own original sound by choosing no audio.
  2. AR Effects: These are similar to the effects you see used on Instagram stories. Scroll through the library and choose from one of the effects to enhance your video.
  3. Speed: Here you have the option to either speed up or slow down your clips.
  4. Timer and Countdown: This option helps you to go hands-free. Once you select the amount of time you want to record for, you will get a three second countdown until recording starts.
  5. Align: This will help you make separate clips blend seamlessly. This option allows you to line up objects from your previous clip to match the one you are about to record.

Heres a quick run through on how to get started with Reels.


Sharing Reels

How you Reels can be discovered by other users depends on whether your account is private or public.

  1. Public Accounts: You can share your Reels to your profile and story. When shared to your profile, your video will be filed under its own space. Just like how your posted photos, IGtv, and tagged photos all have their own spot, your Reels will too. You can also share your reels to the Explore page, where they will be able to be seen more easily by other users.
  2. Private Accounts: Only people who follow you will be able to view your Reels. Just like how photos work, your Reels will only be able to be shared with users who follow you.

Watching Reels

Discovering other users Reels is as easy as heading over to your explore page and tapping the Reels section. Much like TikTok, you will be able to scroll through and interact with a feed of other user’s Reels.


Do you think Reels will take over TikTok? Let us know what you think.