Nearly two billion people have tuned into Facebook live broadcasts since the launch of this feature. Although streaming live video may be a little scary for a first-timer, with the proper knowledge this feature can be a great additional tool for your business. Statistics show that Facebook Live videos produce 6 times as many interactions as traditional videos. By incorporating live videos into your social media plan, your business will see more interaction and your viewers will stay better informed of updates your business has to share!

Here’s how to broadcast Facebook Live to profiles, pages and groups.

Facebook allows users to broadcast Facebook live videos from mobile or desktop. Here, we will break down the two ways on how to broadcast to a profile, page or a group.

Go Live On your Personal Page

From Mobile

  1. Open the Facebook app.
  2. Tap “Live”.
  3. The camera will open, add a description and tap “Start Live Video” to begin your broadcast.

From Desktop

  1. Go to Facebook.com and click the three dots below “create a post”.
  2. Click “Live Video”.
  3. Allow Facebook to access your camera.
  4. You will be able to see your face in the camera, but your not live yet! Add a description of your video and once ready hit “Go Live”.

Go Live On your Business Page

If you manage a Facebook page, you have the option to broadcast live to your page’s followers.

From Mobile

  1. Open the Facebook app, tap the menu button, and tap pages.
  2. Tap the page you want to broadcast to, and tap “live”.
  3. Tap “start live video” to begin your broadcast.

From Desktop

  1. Click the drop down arrow (next to the help button) and open the page you would like to broadcast to.
  2. Click the live button.
  3. Click “go live” once ready to broadcast.

Go Live to a Group

Whether you run a group or you are just a member, you can broadcast live to the group’s members.

From Mobile

  1. Open the Facebook app, tap the menu button, tap “groups”, and choose the group you would like to broadcast to.
  2. Tap “live”.
  3. Tap “start live video”.

From Desktop

  1. Go to Facebook and click the drop down arrow on the upper right hand corner. Click “Your Groups” and choose the group you want to broadcast to.
  2. Click “Live Video”.
  3. Once ready to broadcast, click “Go Live”.

Stay tuned for our next blog with five tips on how to have an effective Facebook Live Broadcast. If you have any questions on how Facebook Live can work for your business, feel free to contact us.