As of April, Instagram rolled out a new feature exclusively for Canadian users. This test group experienced Instagram without the “like” feature. Now after a few months of experiencing Instagram without one of it’s most notable features, users are giving their feedback. Adam Mosseri, the head of Instagram, announced this change as a way to create “a less pressurized environment” on the app.

With this new change, the principle of “likes” is not gone all together. Users are still able to see who liked their photos, but that number is not displayed for their followers below their pictures. So essentially, these users can see who liked their own photos, but they cannot see how many likes other users received.

Since the original test in Canada, this feature ban has been spread out to Ireland, Italy, Japan, Australia, Brazil and New Zealand, according to Instagram. Instagram tweeted this:


Following this Tweet, Instagram said this statement, “We want your friends to focus on the photos and videos you share, not how many likes they get. You can still see your own likes by tapping on the list of people who’ve liked it, but your friends will not be able to see how many likes your post has received…” and “we’re looking forward to learning more about how this change might benefit everyone’s experience on Instagram.”

Users experiencing this new change have not been shy with their feedback for Instagram. Instagram influencers are concerned about how these changes will affect their relationship with the app. The influencer sphere revolves around the amount of followers and likes a user receives. Only time will tell if Instagram fully removes the “like” button.

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