Instagram will now let you save your favorite post from its service for later viewing via a new bookmark button that appears below the posts in your feed. The idea is that there are times when you’ll encounter content you’ll want to revisit and now by simply tapping on the bookmarking button, you’ll be able to easily locate these items in a new, private tab on your profile.

In its announcement, Instagram suggests you could use the feature for those times when you “stumble upon a funny video you want to remember, a new outfit you like or even inspiration for an upcoming vacation”. This new feature is similar to Facebook’s own “Save” option, which is often used with links and videos you want to go back to read or watch later, reports TechCrunch. On Instagram, being able to bookmark videos could also lead to increased app engagement from users who will go back and watch their favorite saved content.

Instagram says the bookmarking icon is rolling out now in version 10.2 of its mobile app for iOS and Android. It will arrive on Windows 10 in the coming week.