Do you ever find yourself scrolling through your Instagram feed, realizing the accounts you are being shown are ones you interact with the least? Sometimes it feels like there is no rhyme or reason to Instagram’s algorithm. But, Instagram users rejoice- the app’s latest update allows users to personalize the accounts they follow. In a statement to TechCrunch an Instagram spokesperson said: “…We want to make it easier to manage the accounts you follow on Instagram so that they best represent your current connections and interests”. Instagram’s following categories features is the closest the app has come to allowing personalization in it’s algorithm to suit your business’s needs.



What This Means For You

The “Least Interacted With” section shows accounts you interact with the least- whether that means reacting to stories or liking posts. This could be helpful insight if you are looking to decrease the amount of accounts you follow. By getting rid of accounts you don’t interact with, you can spend your time scrolling seeing posts you are actually interested in seeing. But, this could also mean your business seeing a drop in the number of followers your account has. It works both ways, but losing followers is not always a negative thing. You would rather have loyal followers who engage with your content, rather than having extra accounts who never like or comment with your posts at all.

How this Can Effect Your Instagram Algorithm

Accounts in your “Least Interacted With” list are less likely to show up in your feed. Instagram realizes that more often that not, you do not interact with their posts or stories. Your “Most Shown in Feed” are the accounts that show up most frequently in your feed over the past 90 days. The trick here is the accounts you interact with the most are the ones that you will see in your feed most frequently. So, accounts whose content you enjoy- make sure to show them some love! This means comment on and like their posts and make sure to react to their stories. That way, Instagram’s algorithm recognizes that you want to see their content.

Follow Instagram’s “Pro Tip” and see who your first follow was- you might be surprised! If you check out this new Instagram feature, let us know!