Scott Murray is the Social Learning Evangelist for, the web’s largest career marketplace.  He is also a contributor to the Training Insights Blog, a series of blogs dedicated to career and professional development.



With more and more people utilizing their phones and tablets to get on-demand content, there’s never been a better time to produce a podcast.  Podcasting is a great way to promote your business, especially as a thought leader in a specific industry.  The best news is that it’s relatively simple and inexpensive to get your own show produced.  However, there are some very important tips to follow as you get started.

Here are some of 7 of the most important podcasting tips that you need to know:

Pick a passion and know the audience
The most successful podcasts are the ones that are very focused on a very specific niche.  A podcast that’s too general or focused on a very broad theme might have trouble finding a consistent audience.  You need to make it something you’re passionate about.  That passion will come through on the show and you’ll be able to create plenty of content and discussion about something you’re interested in.

Make sure you are provide a show with good audio
PodcastIt doesn’t matter how good your topics or conversations are if the audience has trouble hearing you.  There are plenty of options out there when it comes to buying the recording equipment.  If you have a very flexible budget, you can buy high quality microphones and mixers to use for your podcasts.  However, you can also produce a good quality sound on a cheaper budget as well.

You can usually find a serviceable USB microphone in a store like Target (in the same sections with karaoke mics) and you can download a free program called Audacity in which to record and edit your episodes.

Take time to add production values
You could just record and upload, but why not make your podcast stand out a little more with some production value?  Find ways to create bumpers to place in-between segments and develop a short, creative opening to the show.  You can search the web for some royalty-free music to use.  You also might be able to find an artist that will let you use their music or even produce an original piece and in return, they get some publicity out of the deal.  If you feel creative, you could also purchase royalty-free looped music from distributors like Sonic Foundry and create your own theme and bumpers.

Get a reliable hosting service
Once you start producing shows and you’re ready to put them online for all to hear, you need to find a hosting service.  One of the most popular podcasting hosting services is Libsyn.  You’ll also want to get your podcast posted on other directories like iTunes.  You’ll want to be sure you have a snappy logo that shows up with your listings.  In order to have the chance to be a featured podcast on iTunes, they want your logo to be 1400 x 1400 in a .jpg, .jpeg or .png format.

Do your research
You’ll find plenty of great advice out there from people like Cliff Ravenscraft.  He has a series of Podcasting 101 videos to help you take all of the right steps to starting a successful show.

Produce shows, but don’t post them!
One of the things Ravenscraft recommends is to produce the first 10 episodes of your podcast, but don’t post them!  Post your 11th show instead.  This is because you’re likely to make changes, adjustments and improvements as you go along, and odds are your 11th show will sound very different (and better) than your first few.

Maximize social media marketing
Since you’re providing online content, you’ll want to make sure that you’re familiar with the ways to use social media to market your show.  Facebook, Twitter and Google+ are all great platforms to market your podcast, connect with other podcasters and share content that draws attention to your show.  Familiarize yourself with the right platforms and consider social media training to help you gain knowledge of the best practices.


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