TikTok has announced new partnerships with Vimeo and Canva to provide more ways for marketers to build better campaigns.  Vimeo and Canva will help small businesses advertising on TikTok streamline two main areas:  ad production and creative.

Last February, Vimeo launched Vimeo Create as a way to provide simpler video creation options. The app provides easy-to-use processes to create more standout video content. This includes graphic and text overlays, transitions, royalty-free music and more.

TikTok and Vimeo collaborated on developing custom video templates only available in Vimeo Create, created for the TikTok platform.

Photo from Social Media Today.

Along with Canva, TikTok has worked with the visual creation platform to provide more than 50 TikTok ad templates. Having ad templates helps reduce the time and cost that comes with building campaigns.

Canva’s Partnership Marketing Lead, Kate Marsden, said “we’re incredibly excited to be integrating with TikTok and levelling the playing field for content creators and small business owners to develop really authentic, engaging and visually compelling content with Canva’s simple platform and ever-growing library of templates.”

Both Vimeo and Canva will now become official TikTok Marketing Partners, adding to its assistance tools.  These tools provide specific platform expertise and insights, giving you more ways to optimize your on-platform creative efforts.

They are the first two partners to be badged under TikTok’s all-new Creative Tools subcategory of Creative Partners.

As TikTok continues to grow, to almost a billion users, a growing number of marketers are looking for ways to make best use of the platform for their promotions.

If you need help getting started with Vimeo and Canva, be sure to contact the Rhinos!