Instagram has become prime real estate for companies to stay connected with their audience and customers. While keeping the conversation active in your comments section reinforces positive interaction, there’s an even more effective way to keep users invested in your story ––Instagram Stories. 

So you’ve got the followers you want on Instagram. Now what?

Here’s five ways to drive engagement with Stories.

Use Question Stickers to Learn More About Your Customers and Get Instant Feedback.

There’s many different questions you can ask your followers. Make sure you’re asking the right ones if you’re looking to gain research  insights that will help inform your content strategies on social media. Instead of using a traditional form to gain demographic information, you can look even deeper into the audience and get exactly what you need to inform your strategy for higher engagement. Some questions can include?

  • What’s the most important quality you look for in a brand?
  • Where do you do most of your shopping?
  • What do you like best about us?
  • What kind of content would you like to see about our products?

 

 

Quiz Stickers Are Great For Mini Contests

Test your followers’ knowledge with quizzes about your brand or product. Make sure you incentivize them, so more people engage in the quiz. This can be a great way to see what your followers like about your brand and give you insight into what you can work on in terms of the holes in information you’re putting out about your product.

 

Get Feedback On Your Product With The Emoji Slider

Did your brand get a new look? Are you pushing out content about new products? The Emoji Slider is a great way to get instant opinions about a particular product or event. You can also use these for customer features or fun questions to keep people interested in your account. You don’t always need to post about your product or even your company. Find out more about your followers interests and curate content around that too.

Re-share Stories You Are Tagged In

This is the easiest way to let your followers know that you’re always listening and supporting people that are publicly supporting you. This is a great way to keep a positive word of mouth about your brand. Your business will benefit greatly from your followers telling their followers how cool it was to be shouted out on your Instagram account.

 

Get Opinions Instantly With Voting

If you’re making new changes to your product or if you’re wondering what kind of content your followers want to see, the voting feature on Instagram Stories is perfect. It’s an effective and quick way to directly hear from your customers. People like to know their opinions matter and that when they interact with a brand online, the brand is listening. This feature can be used in an infinite number of ways to drive engagement to your page and other social media channels.

 

Remember, don’t overthink it. If you’re actively trying to increase engagement on Instagram, these are great ways to do just that. You don’t always need to post flashy graphics. Talking to your followers consistently will keep them coming back to purchase and support your brand. 

If you want to learn even more cool tactics you can use with Instagram Stories, contact our team at Bad Rhino. We can make your content dreams into real results.