Instagram Store

Instagram Stores are more necessary now than ever. Why? Because online shopping is more relevant than it has ever been. Statista estimates that there will be an impressive 230.5 million online shoppers in 2021. So, if you’re making sales from a brick and mortar location as well as on your website, why not take the next step and set up shop on Instagram? Afterall, according to Hootsuite 130 million people tap on Instagram shopping posts every month. If that’s not convincing enough, look at it this way. Your brick and mortar locations are costing you money and so is your website but, Facebook and Instagram Stores are completely free! Sold? Then let’s take a look at how easy it is to set up your Instagram store.

Setting Up Your Instagram Store

Before I walk you through setting up your Instagram Store, I need to make it clear that I am assuming that you already have a Facebook Business Manager Account and your Catalog is uploaded to Facebook Catalog. If you have not done those two things, you will have to do so before setting up your Instagram Store. Now, let’s begin.

Step 1: Setting Up Your Instagram Business Account

    1. Open the Instagram mobile app
    2. Tap on your profile icon in the bottom right corner
    3. Tap on the three horizontal lines in the top right corner
    4. Tap ‘Settings’
    5. Tap ‘Account’
    6. Tap ‘Switch to Professional Account’
      1. Enter in all of the information that you want to display (Location, Email, Phone Number, etc.)

Step 2: Link Your Instagram to Your Facebook

    1. Go to your Business Page on Facebook
    2. Click ‘Settings’ in the top right corner
    3. Scroll down and click ‘Instagram’ on the left sidebar
    4. Follow the instructions for connecting your Instagram account. They are self explanatory.

Step 3: Link Your Facebook Catalog to Your Instagram Account

    1. Go to Facebook’s Catalog Manager (this is also where you can create your Catalog)
    2. Select the desired Catalog
    3. Click on ‘Use Cases’ on the left sidebar
    4. Select ‘Instagram Shopping’
    5. Select ‘Connect Profile’
    6. Select ‘Add a new Instagram Business Profile’
    7. Enter in your Instagram Profile name

Step 4: Finally, Set Up Instagram Shopping

    1. Open the Instagram mobile app
    2. Follow the directions from Step 1 to find and tap ‘Settings’
    3. Tap ‘Business’
    4. Tap ‘Shopping on Instagram’
    5. Follow the instructions for submitting your account for review. This is self explanatory as well.
      1. Note that this may take several days

Open Up Shop

Once your account has been approved by Instagram, you will be able to begin posting products to your feed! This is where the magic happens. When you decide to send out a post via the mobile app, you will have the option to “Tag a Product” in the post creative. Just like you would tag a person or account, you will be able to tag the product. From a users perspective, once they tap the tag, they will be directed to a check out page. Hopefully for you, they check out and you make a sale! Yes, that’s how easy it is to set up your Instagram Store.

If after reading this blog you have any questions or concerns about setting up your Instagram Store, feel free to contact us here!