Case Study: How We Increased Phone Calls by 200% for Top Tier Plumbing Company

Case Study: How We Increased Phone Calls by 200% for Top Tier Plumbing Company

Top Tier, LLC started with one truck and a lot of hard work. Today they have grown into a full service plumbing company in Reedsburg, Wisconsin. Proud natives to the local area, owners Megan and Tim have loyal customers and an amazing team of employees that brought them to where they are today.

Google Business Profile Management

Bad Rhino & Top Tier are excited about the increase in new business acquisition and brand awareness across the web.
Increase in Monthly Phone Calls
0 %
Increase in Organic Search Traffic
0 %
From the Client

Services Rendered


Top Tier Plumbing relied on mostly referral customers to grow their business. Their competitors were outranking them on both Google organic search and in the Google Maps listings. There was no steady brand awareness online to generate additional revenue streams.

Top Tier LLC’s Goals: 

Their goal in hiring Bad Rhino was to drive more phone calls and leads from their website. Without knowledge of search engine optimization or Google Business Profile Map rankings they hired Bad Rhino to provide strategy and results.


  • Google Business profile management included posting content, optimizing the business listing based on current standards, boost Google Maps search ranking and monitoring of the community. 
  • SEO focused on driving high-quality traffic using targeted keywords and locations for the Google Business Profile and main website.

Google Business Profile Management

Along with weekly posts on the Google Business Profile, Bad Rhino also optimized the profile with keywords, services and information to ensure maximum visibility in the Google Maps 3 Pack (search results only show the top 3 websites). This resulted in a #2 Google Map pack ranking followed by in an increase of 200% in phone calls. Going from an average of 30 calls per month to 60.


Organic Search / SEO Results: 

Bad Rhino identified which keywords had the highest probability of leading to a new customer. Over a short period of time, we found the top-performing keywords with the lowest competition. Below is an example keyword that drives traffic the their website.


Overall Traffic

Combining search engine optimization with Google Business Profile management gives additional brand credibility to Top Tier. They are now listed at the #2 position in Google Maps and the #2 position in Google Search. The dual ranking gives local consumer confidence they are working with the right company. The end result has yield a 191% increase in organic search traffic for “plumber near me” for those that are in the Reedsburg, WI and surround areas.


What would those increases do for your business? Do you think they would help you grow? Ready to expand your reach locally and connect with more customers? Schedule a free consultation today.

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What’s included?

  • Insights and Tips: Get custom insights and tips based on your site and data.  No generic ideas here.

  • Growth Blueprint: We’ll give you a game plan to get you on track for exponential growth.

  • Custom Price Quote: Get pricing to our invite only services. And if it’s just not a fit, we’ll let you know up front.

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