Challenges:
Top Tier Plumbing relied on mostly referral customers to grow their business. Their competitors were outranking them on both Google organic search and in the Google Maps listings. There was no steady brand awareness online to generate additional revenue streams.
Top Tier LLC’s Goals:
Their goal in hiring Bad Rhino was to drive more phone calls and leads from their website. Without knowledge of search engine optimization or Google Business Profile Map rankings they hired Bad Rhino to provide strategy and results.
Strategy:
- Google Business profile management included posting content, optimizing the business listing based on current standards, boost Google Maps search ranking and monitoring of the community.
- SEO focused on driving high-quality traffic using targeted keywords and locations for the Google Business Profile and main TopTierPlumber.com website.
Google Business Profile Management
Along with weekly posts on the Google Business Profile, Bad Rhino also optimized the profile with keywords, services and information to ensure maximum visibility in the Google Maps 3 Pack (search results only show the top 3 websites). This resulted in a #2 Google Map pack ranking followed by in an increase of 200% in phone calls. Going from an average of 30 calls per month to 60.
Organic Search / SEO Results:
Bad Rhino identified which keywords had the highest probability of leading to a new customer. Over a short period of time, we found the top-performing keywords with the lowest competition. Below is an example keyword that drives traffic the their website.
Overall Traffic
Combining search engine optimization with Google Business Profile management gives additional brand credibility to Top Tier. They are now listed at the #2 position in Google Maps and the #2 position in Google Search. The dual ranking gives local consumer confidence they are working with the right company. The end result has yield a 191% increase in organic search traffic for “plumber near me” for those that are in the Reedsburg, WI and surround areas.
What would those increases do for your business? Do you think they would help you grow? Ready to expand your reach locally and connect with more customers? Schedule a free consultation today.