We look forward to working with you on taking your online marketing efforts to the next level, with a strong focus on SEO, Conversion, Maps Optimization, Social Media & Paid Search.
Services Include:
Best in Class Website Built To Convert – Our program starts with the foundation of your Internet marketing strategy which is your website. If you don’t have a website that is built to convert visitors to callers then none of your Internet marketing efforts will bear fruit. We will develop & roll out a new and improved version on your website on your domain (www.yoursite.com). The new site will be mobile responsive and optimized for both SEO & Conversion.
Search Engine Optimization – The key to an effective SEO strategy for your business is fresh, unique content. Our copywriting team writes unique content for the top 15 services and 10 of the sub-cities in your service area (Your Main City + 10 sub-cities). We then incorporate that fresh content into the website with proper on-page optimization.
Link Building & Authority Development – Once design, development, content and on-page SEO work is complete, the only way to get your site to rise above the competition is by building authority and relevance with quality inbound links. We will systematically develop inbound links from quality sources on your behalf via Competitive Link Acquisition, Article Distribution, Video Distribution and a variety of other sources.
Map Listing & Directory Optimization – One of the keys to getting ranked on the Google Map in your area is to be listed with consistent information on the important online directory sites. Our team will claim, optimize and build out your map and directory listings on popular map / directory sites such as Google My Business (a.k.a. Google Map Listing), Bing Local Listing, Yahoo Local Listing, Yelp, CitySearch, Angie’s List, Judy’s Book and many other local directories. We will also do the necessary work to clean up any Name, Address & Phone Number inconsistencies on these online directory sites.
We will work diligently toward top page placement on Google, Yahoo and Bing in the Organic (non Pay-Per-Click) section of the Search Engines for the Related Keywords in and around your service area.
Check In & Review Request System – Two of the cornerstones of our strategy are Online Reviews & Consistently Posted Geo-Modified Content. We will be implementing NearbyNow on your behalf to help in both of these areas.
- Consistently Posted Geo-Modified Content – We will set up and train your technicians to use NearbyNow in the field. As they go about their day going from service call to service call, they will “check in” from their mobile devices and type a brief description of the job. This check-in activity will be synced to your website (specifically the city target pages on your site) and produce a heat map along with hyper-local unique content being posted on a consistent basis.
- Review Request Automation – After checking in, your technicians will be able to send an already prepared email to the customer, requesting a testimonial that can be easily posted on one of the popular online review sites such as Google, Yelp, Angie’s List, etc.
Reputation Management, Monitoring & Syndication – Your online reputation is critical to the success or failure of your internet marketing efforts. To that end, we will be putting a reputation management system in place to alert you as new reviews are posted (Good, Bad or Indifferent). This way we can be aware of and address the occasional negative review & syndicate the positive reviews to share the good word. Our “positive review” syndication tool will be set up to automatically post the good reviews on your website and social media profiles.
Pay-Per-Click Campaign Management — There are few things more powerful than the combination of effective design, strong copy, SEO & Google AdWords. Let’s face it, you want high-quality leads on a consistent basis and you need results sooner than later. By rolling out an effective pay-per-click campaign we can start to generate highly qualified leads right out of the gates as soon as your new website is complete.
There are a lot of moving parts involved in running an effective PPC campaign. We will manage the entire process for you, including setting up the ad groups, selecting the proper keywords, writing effective text ads and mapping everything to the most compelling landing page. On an ongoing basis we will review and update your text ads, keywords, bids and landing pages to maximize conversion and return on investment.
Marketing Automation with Smart Forms – One of the keys to a strong ROI from your online marketing is how effectively you can convert inquiries to “booked jobs”. We’ve found that leads followed up within 5 minutes or less are 10 times more likely to book. With that in mind we developed “Smart Forms” which will immediately follow up on your webforms via Phone (Direct Connect), Voice Mail & SMS Text Message.
Track, Measure & Quantify — The goal of this program is to help you grow. In order to ensure we are delivering on that objective and to help you quantify the results of our efforts we will put the following tracking mechanism in place:
- Traffic & Search Trends – We will install Google Analytics on your website so that you can see exactly how many people are visiting on a monthly basis, what words they typed in to get to the site, what pages they went to, etc. You will receive this report every month via email.
- SEO Page Placement Report – We will set up a report with the core keywords that we are looking to obtain placement for and systematically track that placement on Google, Yahoo and Bing.
- Call Tracking – We will set up call tracking and recording broken down by SEO vs. PPC. With this tracking in place we will be able to determine exactly how many inbound calls are coming into your office monthly via the Internet and drill down by SEO vs. PPC. You will even be able to listen to these calls to truly quantify the results & ROI.
TRACKING DASHBOARD
We will set you up with access to your very own K.P.I. (Key Performance Indicator) tracking dashboard that will help you keep a pulse on the most important metrics.
- Total Number of Leads Generated (Calls Tracked + Web Form Submissions)
- Total Investment
- Average Cost Per Lead Generated
PHASE 2 (For Future Consideration)
Social Media Marketing – We will leverage your existing social media profiles on Facebook,
Twitter, Google, etc or will create new social profiles if they don’t exist. As part of this service, our team will be consistently posting engaging and educational content to these social media sites. The majority of the posts will be informational in nature, e.g., “How to Pick a Plumber in Your City” or “How to Select the Right Water Heater.” We will also include testimonials/reviews of your work to build trust and credibility.
eMail Marketing – With our email marketing service, we manage your ongoing
campaign efforts by sending a monthly e-newsletter to your client base on your behalf.
Retargeting – This will include configuring the entire process, customizing the ads, setting up the landing pages and tracking the visits, click-through rates and costs.
Live Chat – Live Chat to your website would be a great way to help drive more leads from your current visitor traffic. Having a live chat box & agent on your website is proven to increase the leads via your site by an average of 35%. We will provide a live chat agent 24 / 7 to engage with your visitors with the goal of establishing if they are a lead and extracting their name & contact info so that you or someone on your team can follow up. You don’t have to assign this to someone on your team, we will take care of it for you – almost like an answering service on your website.
