Challenges:
TAC Mechanical relied heavily on existing customers, word of mouth, and referrals to fill their sales pipeline. With no steady flow of new cold leads, sales started to plateau and their business was not scalable.
TAC Mechanical’s Goals:
Their goals in hiring Bad Rhino were to drive more high-quality leads to their website and strategic and reliable partner who would take strategy and tedious tasks off their plate.
Strategy:
- Google Ads focused on driving high-quality traffic using targeted keywords and locations
- Social ads focused on growth & engagement in the specific locations they’re serving
- Social Media & Google Business profile posting, management, and monitoring of the community
Google Ads Results:
Bad Rhino identified which keywords drove the highest quality clicks for the least amount of advertising spend. Over a short period of time, we found the top-performing keywords with the lowest cost per click. Below is an example campaign, producing over 400 clicks at $2.11 per click.
Google Business Profile Management
Along with weekly posts on the Google Business Profile, Bad Rhino also optimized the profile with keywords, services and information to ensure maximum visibility. Our team also was quick to respond to Google Business Reviews in a positive way, which also impacts profile reach and influences potential leads.
Social Media Exposure:
The below chart shows performance over a 120-day period. Our growth and engagement strategies greatly increased the exposure and awareness of the brand as reported by the % of increase in Impressions, Engagements, and Link Clicks.
Example Facebook Growth Ad
Over four months, this targeted campaign resulted in 78 page likes and 10,098 impressions on just a $1.50 per day budget. While the majority of our budget and strategy was focused on Google, we wanted to keep local attention and visibility on Facebook to ensure potential leads see the brand everywhere.
Facebook Audience and Ad Creative
Are you interested in exploring how Bad Rhino can help your business expand your reach locally and connect with more leads?