Case Study: Targeting Local Business Owners to Get Sponsors for The Bates Motel

Client:

Case Study: Targeting Local Business Owners to Get Sponsors for The Bates Motel

The Bates Motel and Haunted Hayride is an award winning haunted attraction located in Glen Mills, Pennsylvania. Each year, The Bates Motel searches for local business owners to sponsor The Bates Motel during their haunt season.

Campaign Results

Bad Rhino & The Bates Motel were beyond thrilled with the results. As you’ll see below, the campaign generated over 100 message conversions and a 3,650% ROI.

Amount Spent

$ 0

Message Conversions

Sponsors Generated

ROI

0 %

From the Client

“

Services Rendered

Paid Social

Social Media Management

Strategy

Every year, The Bates Motel offers sponsorship opportunities to local businesses. For the cost of $500, the business’ banner would hang up along The Bates Motel fence for tens of thousands of customers to see during their busy haunt season. The $500 sponsored The Bates Motel and assisted with costumes, makeup, haunted attraction props, and more for them to improve their haunt each and every season.

Strategy

Build a consistent social presence and a trusted brand for The Bates Motel throughout the years so people are immediately familiar with the brand when seeing the ad.
Target business owners within a 20 mile radius of the haunt in Glenn Mils, Pennsylvania.
Continuously monitor the ad and organic social posts for comments and questions regarding the sponsorship.
Provide a quick response time to those who messaged us with pricing and further details about the sponsorship.

Engagement Ad Ran:

Messages from Interested Business Owners:

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