Case Study: Victory Brewing Company

Client:

Case Study: Victory Brewing Company

Victory is a world-renowned craft brewery in Pennsylvania and has just celebrated their 25th year. They hired Bad Rhino for a mix of digital marketing strategy, training and social media execution. Our team was influential in building social media exposure in 2016 when they announced their alliance with Southern Tier Brewing Company under parent company Artisanal Brewing Ventures.

Campaign Exposure

Organic Social Reach

Link Clicks

Social Engagements

Social Shares

From the Client

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Services Rendered

Paid Social

Social Media Management

Strategy

Scenario:

Bad Rhino was hired by Victory Brewing Company to lead digital strategy, train their existing team, and help execute on social media marketing. While working with Victory, our team was influential in building social media exposure in 2016 when they announced their alliance with Southern Tier Brewing under parent company Artisanal Brewing Ventures.

Strategy:

Perform a robust competitor analysis and audit
Develop a consistent content calendar to build loyalty with current audience & attract craft beer fans
Grow their social audience through engaging content & paid growth campaigns
24/7 brand monitoring & customer service for reputation management

Merger Campaign:

The below graphics detail highlights from campaign we ran to build rapid exposure for their merger announcement.

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