Case Study: Victory Brewing Company

Case Study: Victory Brewing Company

Victory is a world-renowned craft brewery in Pennsylvania and has just celebrated their 25th year. They hired Bad Rhino for a mix of digital marketing strategy, training and social media execution. Our team was influential in building social media exposure in 2016 when they announced their alliance with Southern Tier Brewing Company under parent company Artisanal Brewing Ventures.

Campaign Exposure

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Organic Social Reach
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Link Clicks
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Social Engagements
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From the Client

Scenario:

Bad Rhino was hired by Victory Brewing Company to lead digital strategy, train their existing team, and help execute on social media marketing. While working with Victory, our team was influential in building social media exposure in 2016 when they announced their alliance with Southern Tier Brewing under parent company Artisanal Brewing Ventures.

Strategy:

  • Perform a robust competitor analysis and audit
  • Develop a consistent content calendar to build loyalty with current audience & attract craft beer fans
  • Grow their social audience through engaging content & paid growth campaigns
  • 24/7 brand monitoring & customer service for reputation management

Merger Campaign:

The below graphics detail highlights from campaign we ran to build rapid exposure for their merger announcement.

 

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