Before Bad Rhino was engaged by DiCindio Law, the brand never had a complete digital marketing strategy. Any work done on their digital marketing previously was completed piece meal without a cohesive plan across the entire digital presence. Due to that, our team had limited information to work with and had to build a DUI Attorney Digital Marketing strategy from the ground up.

Goals: 

Their goals in hiring Bad Rhino were simple —  drive more high-quality leads and corner the local market to grow the business.

Strategy: 

• SEO
  • Bad Rhino’s first step was to cleanup the website content for SEO and add new content
  • With each article published, we also generated a press release. The results have been an increase in rankings as seen below.
    
  • Bad Rhino also worked to optimize their Google Business Profile for maps and local search
    

• Paid Ads
  • • Google Search Campaigns
    • Google Maps Campaigns
    • Google Ads
    • Google Local Service Ads

  Search Term: DUI Attorney
  
  Search Term: DUI Attorney Near Me
  
  

• Social Media Content, Branding & Reputation Management
  • Bad Rhino built out a long-term social content calendar to increase brand awareness and encourage trust & credibility
  • Bad Rhino also monitored feeds for public messages, private direct messages, and ad comments to ensure any potential clients were found and responded to

• Tracking & Reporting
  • Call Log
  • SEO Rank Tracking
  • Visitor Tracking
  • Lead Tracking

Results April 1st – September 30th, 2024: 

Average Cases Per Month from Online (as of September 2024): 15

740 Calls (Last 6 Months)

128 Website Leads from Google Ads (Last 6 Months)

64 Calls from Local Service Ads (Last 6 Months) Note the ramp up in Aug/Sept as we gained traction.


213 Total Website Contacts (Last 6 Months)

Is your firm ready to learn how Bad Rhino’s Crash Marketing Method & Strategy can work for you?  Let’s chat!