Challenges:
Bad Rhino entered this engagement without any previous performance data, as Radley Run had never run digital advertising campaigns before. This required the strategy to be built from the ground up, while competing in a highly saturated Pennsylvania market with multiple country clubs in close proximity. Launching the campaign in late summer and early fall added an additional seasonal challenge to driving consistent interest. Read on to learn how Bad Rhino’s strategy lead to Golf Club Membership Growth with Digital Ads.
Strategy:
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Google Search Ads: Google Search Ads were used to capture high-intent, local golfers actively searching for country club options. The strategy focused on a hyper-local audience and country club–related search intent to drive qualified traffic to the website.
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Meta Ads (Cold & Retargeting): Meta Ads targeted both cold, local audiences and warm users through retargeting. A mix of video and carousel ads refreshed the club’s social presence, while retargeting drove interested users back to the website.
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Google Business Profile Optimization: Bad Rhino advised on strategic updates to Radley Run’s Google Business Profile to strengthen local visibility and capitalize on local search behavior.
Digital Ad Results:
Google Ads:
Meta Ads:
Overall Country Club Campaign Results:
Average Daily # of Contacts/Leads Created: The below graphic includes the daily contacts created June 1st through September 30th, 2025. June has been included to provide context of where they started prior to our digital ad program that launched on July 10th.
Before Bad Rhino, they would see a high of 3-4 contacts in one day. During our digital ads program, we regularly saw days with 8-12 contacts created.
Contacts by Source: Below is the contacts that were created by source, compared to the previous 122 day period. This chart shows how the ads influenced the number of contacts / leads coming into the system.
Deals Created & Won: Below is the total number of new deals closed and won over the campaign period compared to the previous 183 days. This shows that the digital ads program clearly increased contacts, deals and closed new memberships.
Are you interested in learning more about this program and interested in growing your Country Club with Digital Ads? Just click below to get in touch with the Bad Rhino team.