Case Study: Profitably Scaling Marena Group’s E-commerce Marketing Campaigns

Client:

Case Study: Profitably Scaling Marena Group’s E-commerce Marketing Campaigns

Marena Group specializes in compression fabric for post-surgical recovery. Their patented TriFlex™ fabric makes them unique in the marketplace. For over 25 years Marena has been the leader in premium compression wear that delivers a consistent stretch without compromisng fit or comfort.

Campaign Results

Bad Rhino & the Marena team are excited to be moving into year 3 together thanks to amazing results. As you’ll see the results below, 2021 was another fantastic year.
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ROAS
From the Client

Challenges:

  • Marena was struggling to scale campaigns. Every time they attempted to scale, ROAS would significantly decline.
  • They wanted to be able to predict growth and ROAS.
  • Results not really want they wanted them to be.

Strategy:

  • Launch a cross-channel ecommerce digital marketing campaign.
  • Identify key areas for growth and opportunity.
  • Implement a full-scale digital marketing campaign.
  • Improve the results and scale campaigns with stability and predictability.

Platforms Leveraged:

  • Google Search Ads
  • Google Display Ads
  • Google Shopping Ads
  • Facebook Ads
  • Ad Roll Retargeting
  • YouTube Ads
  • Instagram
  • LinkedIN

Results:
As you can see in the results above, Marena has experience incredible results in partnering with Bad Rhino. We are now moving into year 3 of our partnership and continuing to grow and exceed results and expectations. We look forward to continued growth.

Testimonal:

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