Case Study: Social Media Case Study for Non Profit

Client:

Case Study: Social Media Case Study for Non Profit

Empowers Africa is a U.S. public charity under IRC Section 501(c)(3) supporting programs in the areas of human empowerment, wildlife protection, and land conservation in sub-Saharan Africa.

Campaign Results

Bad Rhino & the team at Empowers Africa were thrilled with the growth and engagement gained from our campaigns.

New Social Community Members

Total Social Engagements

Total Impressions

Total Video Views

From the Client

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Services Rendered

Paid Social

Social Media Management

Strategy

Challenges:

With a fairly large number of followers on both Facebook and Instagram, Empowers Africa’s engagement levels were lower and did not accurately reflect the size of their audiences. Bad Rhino wanted to grow their following and engagement to allow for more visibility from potential donors.

Strategy:

Bad Rhino suggested more frequent posting with targeted ads to not only grow their following, but promote content out to the right audience.

The organic content focused on the following categories:

- Charitable Grants
- World Animal Days
- Information on Wildlife
- Engaging Animal Posts
- Conservation Statistics
Targeted engagement ads on both Facebook and Instagram
Targeted growth ads on Facebook
TikTok videos
Instagram Reels videos

IG Reels Examples:

Organic Content Examples:

Community Growth, Engagement, and Impressions:

After creating a more defined audience targeting those interested in general conservation, animals/wildlife, nonprofits, community development in the beginning of March 2022, across their 4 social media channels, we were able to achieve:

12,933 new followers: an 19,000% increase in social following

Here is an example growth ad for Facebook:

183,129 Total Engagements: a 892% increase

4.3M impressions: a 966% increase

1M+ video views: a 7,247% increase

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What’s included?

Insights and Tips: Get custom insights and tips based on your site and data. No generic ideas here.
Growth Blueprint: We’ll give you a game plan to get you on track for exponential growth.
Custom Price Quote: Get pricing to our invite only services. And if it’s just not a fit, we’ll let you know up front.

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