As many newer breweries are learning, Great Beer is Not Enough, and without the right marketing strategy, your hoppy creation falls on few taste buds. Sure, a great product is number one, but to reach a truly targeted audience, you need to craft unique ads that appeal to the right beer drinker (yes, there’s a difference). And you need a strategy to capitalize on new customers with a User Generated Content (UGC) plan, which leads to further exposure. And yes, you need content that entices and educates both the knowledgeable craft beer drinkers and the general population alike. And there’s more…you get it.
The Client
2nd Story Brewing Co. in Philadelphia
“We’re proud to make and serve a variety of quality beers. Brewed on a 15 BBL system on the 2nd floor of 117 Chestnut St, our beer is crafted from the traditional ingredients of barley, hops, and water, and sometimes not-so-traditional ingredients. In addition to the beers made on-site, we offer a full bar and collaborations with other brewers and businesses.”
Key Social Media Strategy Components
Early Results After 4 Months
