When most real estate brands think about paid social advertising, platforms like Facebook and Instagram usually lead the conversation. But for Bad Rhino Digital Marketing, Reddit presented an opportunity to reach renters where they were already actively discussing apartment living, moving, and local communities.
The Goal:
Increase awareness among current renters living in Delaware and South Eastern PA. Drive qualified traffic to the website and feed retargeting efforts for Meta Ad campaigns.
The Strategy:
Bad Rhino launched a two-month Reddit Ads for Apartments test campaign focused on hyper-targeted community engagement.
The campaign utilized:
- Subreddit targeting
- Keyword targeting
- Geographic targeting focused on Delaware and Southeastern Pennsylvania
Examples of reddit communities targeted in our campaign:
- r/Renters
- r/WilmingtonDE
- r/NewarkDE
- r/ApartmentLiving
- r/ApartmentDesign
Initial Results:
During the initial two-month test campaign, Reddit Ads generated:
- 432,964 impressions
- 2,994 clicks
- 0.692% click-through rate
- $1.59 average cost per click
- 12 tracked apartment tour conversions
Why It Worked:
Through Reddit Ads we can connect with highly engaged users actively researching housing, apartment living, and local communities. By targeting users based on interests, conversations, and intent — rather than broad demographics alone. This initial test campaign drove qualified traffic at an efficient cost.
Key Takeaway
For multifamily and real estate brands looking to diversify beyond traditional social platforms, Reddit Ads can provide a highly targeted and often underutilized opportunity to reach renters earlier in the decision-making process.