Remember when you said 2024 was the year you’d finally take control of your chiropractor marketing strategy to gain more leads and chiropractic customers? How has that been going? If you’re seeing an influx of leads and noticeable progress from your chiropractor marketing, well done! But if you’re feeling stuck or not seeing the results you hoped for, we’re here to help kick-start your efforts with 13 marketing strategies to attract more chiropractic leads.
One key lesson we’ve learned over 14 years in business is that regardless of how long your chiropractic practice has been established, diversifying your marketing approach is crucial. When you do this, you’ll experience the following benefits:
- Increased interest from local patients and consistent chiropractic marketing leads
- A growing list of referrals for your practice
- Establish your practice as the go-to chiropractor in your area
Join us in this blog as we share a range of highly effective strategies to attract new chiropractic customers through chiropractor marketing. Ready to dive in? Let’s get started!
1. Start with your Your Chiropractor Website to Attract More Customers
Is your website easy to navigate? Can visitors quickly find your contact information when landing on your chiropractic website? What kind of impression does your site leave on first-time visitors? Answer these questions from a customer’s perspective. If you identify any shortcomings, it might be time to consider a new and improved website for your chiropractor practice.
Here are some critical areas your website should cover to attract potential customers:
- Clearly showcase the full range of chiropractic services you offer.
- Specify the areas where your practice provides chiropractic services.
- Highlight any local chiropractic awards, accolades, and years of experience your practice has.
- Provide a simple and accessible way for customers to reach out to you.
- Convert website visitors into high-quality chiropractic leads.
If you can achieve all of the above while making it easy for customers to contact you about their chiropractic needs, you’re already ahead of the curve.
2. Leverage Pay-Per-Click (PPC) and Search Engine Marketing (SEM) for Chiropractor Marketing Leads
PPC and SEM campaigns are essential for chiropractor marketing strategies, consistently proven to generate high-quality chiropractic leads and promote business growth. While Google remains the dominant search engine, don’t overlook the potential of other platforms like Bing.
Why should you invest in PPC and SEM strategies for chiropractic leads? Firstly, for every $1 invested in Google Ads, businesses typically see a return of $2. Additionally, visitors who arrive on your website through PPC or SEM are 50% more likely to convert.
If you lack experience in running PPC and SEM campaigns for your chiropractic practice, we’re here to assist. Let’s schedule a time to discuss how we can help you optimize your online marketing efforts.
3. Bring Your Chiropractic Leads Back to Your Website with Retargeting
Not all potential customers who visit your website will convert on their first visit. As potential chiropractic leads search for services, you want to ensure they see your practice everywhere and often. Retargeting is a powerful marketing strategy for generating chiropractor leads.
Have you ever noticed that certain brands seem to follow you around on social media, banner ads, and other platforms? That’s retargeting in action. This is what you want.
Effectively gaining chiropractic customers through retargeting requires strategic planning and ongoing optimization to maximize results for your practice.
4. Set Up Social Media Marketing Channels For Your Chiropractic Marketing
A robust social media presence can be a game-changer for chiropractor practice owners. We recommend creating a chiropractic Facebook strategy, along with LinkedIn and Twitter. Focus on these key areas:
- Share reviews and testimonials from your chiropractic patients (keeping names anonymous if needed).
- Write blogs to educate customers and boost your chiropractor SEO.
- Create short videos to address common questions or showcase successful chiropractic treatments.
- Keep your followers informed about what’s happening at your practice, whether it’s exciting news or introducing new team members.
To generate chiropractor leads on social media, aim for 2-3 posts per week.
Why do you need a social media presence for your chiropractic practice? When potential customers visit your website, one of the first things they’ll do is check your social media profiles to learn more about your practice. You want to ensure that you’re easily discoverable and that your social media presence paints the right picture. Your competitors may not have a strong presence on social media, giving you a significant advantage.
5. Run Social Media Ads To Quickly Build Awareness
Social advertising for chiropractor leads can be a powerful tool to reach your target audience and boost visibility for your practice and your chiropractor marketing. One major advantage of social advertising is its capability to target specific demographics. Chiropractic practices can customize their ads based on factors like location, interests, and online behavior to reach potential patients who may require chiropractic services. We suggest chiropractors run ads for folks who play sports and work out as those folks may be more likely to need your services.
A strategy to consider for quick data and testing is to allocate small ad budgets to boost your social media content. As you gather data, you can adjust the audience and creative elements to identify the most effective ad for attracting chiropractic leads. This approach can provide valuable insights to optimize your social advertising efforts.
6. Don’t Forget about SEO for Chiropractic Leads
The importance of Search Engine Optimization (SEO) for chiropractic leads cannot be overstated. As potential patients search the internet for chiropractor services, having a strong online presence is crucial to ensure that your practice appears prominently in their search results.
SEO serves as a strategic roadmap to boost the visibility of your website on search engines, making it more likely for potential patients to discover your chiropractic services. For chiropractor practices, being easily found online is essential, especially as patients seek assistance with their health and wellness needs.
How crucial is SEO for chiropractic practices? Consider this: How many search results do you typically review before clicking or entering a new search phrase? Most people focus on the first 10-15 results or move to the second page at most. If your practice isn’t on that first page, it’s almost as if it doesn’t exist in the eyes of potential patients.
We recommend conducting a quick search on Google right now using phrases you’d want patients to find your website for. Do you appear on the first or second page? Do you appear at all? If you’re not satisfied with the results, it might be time to reach out to an agency like Bad Rhino for help with your chiropractic SEO.
7. Join Your Local Chamber of Commerce
Establish your practice as the go-to chiropractor provider by networking at local events and becoming a member of the Chamber of Commerce. This strategy not only enhances your digital marketing campaigns but also strengthens connections with potential patients you meet at networking events who will likely engage with your online presence.
Building relationships with other small businesses and local professionals allows you to become a valuable source of referrals for their business, fostering a reciprocal exchange of referrals that benefits everyone involved. This networking approach contributes to a robust community presence and strengthens your practice’s reputation as a trusted provider in the area.
8. Optimize Your Google Business Profile for Chiropractic Leads
When patients search Google for local services in your area, they often come across Google Business Profiles in action. These results appear on a map and provide key details about a business, such as its website, reviews, contact information, and location.
For individuals seeking chiropractic services, a local Google search is typically their first step. Will your practice appear on the map where only three chiropractors are displayed? Can potential patients easily find your website and contact information? If not, they may move on to your competitors.
Bad Rhino can assist you in optimizing your Google Business Profile for chiropractor leads. Reach out to us if you’re interested in learning more about how we can help.
9. Respond to Every Review, Comment, or Private Message
Remember that every public comment and review is visible to everyone. Taking the initiative to respond to each of these interactions demonstrates to potential patients that you are attentive and transparent, with nothing to hide regarding your chiropractic practice.
While it may require some time and effort to add into your chiropractor marketing, responding promptly to every comment, message, and review is essential. Consider it not only as addressing the individual patient but also as showcasing your responsiveness and openness to all prospects and previous patients.
When people observe your dedication to engaging with feedback, prospective clients are more inclined to reach out with private messages and comments, opening up opportunities for new patients to discover your chiropractic services.
10. Use GeoFencing to Target Potential Patients
You can set up ads through a GeoFence campaign, targeting specific service areas where your chiropractic practice operates. When combined with your social ads, Google ads, and direct mailers, this strategy becomes even more powerful. One strategy is to target all of the local gyms, outpatient centers, pain clinics, and anywhere your target patients may be.
We can discuss GeoFencing for chiropractors in greater detail and explore its potential impact on attracting new patients. Reach out to us if you have questions and let’s talk about your GeoFencing strategy.
11. Utilize NextDoor to Build a Local Presence
Have you used NextDoor, the popular app that connects neighbors and neighborhoods for local tips, service recommendations, and more? Many local businesses, including chiropractic practices, are discovered through Nextdoor.
If you’re a chiropractic practice owner, it’s beneficial to contribute to local conversations by providing advice and directly engaging with individuals seeking chiropractic services. You’ll find that many local folks ask for recommendations for Chiropractors on Nextdoor.
The objective is to be helpful and actively participate in discussions to promote your practice. While not every conversation may be healthcare-focused, being the first local contributor on platforms like NextDoor can significantly boost your practice’s visibility and credibility. Have you thought about this for your chiropractor marketing?
12. Use Direct Mail to Attract Chiropractor Leads
Direct mail is an ideal complement to your chiropractor marketing efforts. By targeting the same geographic areas, you can enhance brand visibility and recognition among potential patients. Our experience shows that utilizing both strategies helps your audience become familiar with your practice and positions you as their top choice for chiropractic services when the need arises.
13. Start a YouTube Channel for Educational Content
Your patience love quick tips that make a huge difference in their health and wellness. Do you have the ability to create short videos of your treatments or chiropractic tips? Patients are looking for someone helpful and trustworthy in their healthcare journey. Many of them will start by going to YouTube to find quick and helpful videos to guide them. This is where you can win them over by offering valuable advice. Once they benefit from your advice, they may eventually require professional chiropractic care, and that’s where you come in.
Create a series of short 30-60 second videos to cover common questions or tips related to chiropractic care. You can start with basic production using your smartphone and later invest in more professional content to enhance your presence on the platform.
Do you need help implementing any of the chiropractor marketing strategies mentioned above? Contact Bad Rhino for a free consultation!
