OpenAI has introduced a new way for businesses to manage their presence in ChatGPT. We’ve started to dive into the platform to map out what you need to know and how to claim your business on ChatGPT. On November 10, OpenAI announced the launch of Businesses in ChatGPT, a new beta feature that allows businesses […]
I’m sure there was a time when you ran a Facebook ad, received a bunch of leads, and wondered why you weren’t doing it sooner. But now the same campaign seems to cost more and fewer people are clicking. Leads and/or sales aren’t coming in like they used to. And the leads you are getting […]
Hiring a marketing agency to manage your Facebook and Instagram advertising should give you more time to focus on your business, not create a new headache. But before add marketing agency to Meta Business Portfolio, you need to understand Meta’s structure. Who actually owns your Meta assets? Your Facebook Page, Instagram account, ad account, Pixel, […]
Remember when advertising on TV meant buying a commercial on a local station, choosing a few programs or time slots, and hoping the right people happened to be watching? Those days aren’t completely gone, but like most things, TV advertising has changed dramatically. CTV advertising and OTT advertising give businesses the ability to reach consumers […]
Have you lost your Facebook ad account access? Businesses frequently discover they can no longer access an ad account because of permission changes, Meta Business Portfolio ownership issues, former employees, previous agencies, or account restrictions. The good news is that losing access to a Facebook ad account doesn’t necessarily mean you’ve lost the account itself. […]
Over the coming months, Google will begin integrating Local Services Ads (LSAs) into the Google Ads platform as a specialized Performance Max campaign designed for pay-per-lead advertisers. The initial rollout starts this August with select U.S. home service businesses, with broader expansion expected to follow. At first glance, this Google Local Service Ads Update may […]
If you’ve spent any time managing your company’s Facebook or Instagram presence, you’ve certainly come across two Meta terms that sound almost identical and you’ve wondered what’s the difference between Meta Business Suite vs Business Portfolio Many business owners assume they’re the same thing, but they actually serve very different purposes. Understanding the difference can […]
If you’ve ever tried to manage your Facebook Page, Instagram account, social advertising, or business assets inside Meta, you’ve realized it’s more confusing than it needs to be. This all stems from errors in your Meta Business Portfolio Setup or in Meta Business Suite. There’s no perfect book or guide as everything inside Meta changes […]
Commercial real estate has always been built on relationships, reputation, and networking. While that hasn’t changed, today’s market demands that the right digital marketing & social media strategies are in place to attract tenants, investors, and business partners. Ask yourself this — how much time have you spent on your Digital Marketing for Commercial Real […]