While I’m sure we can all agree that every business should craft their own unique strategy for social media, the beginning and end of all social strategies should all focus on one thing. They must see social media as an opportunity to help customers. Four years ago, the conversation around social media was, “Why do I need […]
Category: Reflections
Social Media Marketing in a Millennial World
Everywhere we turn, we hear about tailoring our social media marketing to millennials. It’s in the newsletters in our inboxes, the webinars we see advertised and the luncheon speaker we listen to on a weekday afternoon. We hear about how we should be listening to what they think, how they feel and what they’re interested […]
4 Recent Twitter Updates to Check Out
A lot has been happening with Twitter recently. Actually, there’s always a bunch happening with Twitter. But since it’s such a insane flow of constant information, and we’re programmed to check in, tweet, retweet, favorite, and maybe read a few things, at the speed of light, you may have missed some recent changes. Here are […]
Facebook Launches On This Day
The third party app Time Hop, has found itself a huge competitor. Social media powerhouse Facebook has announced the launch of On This Day. The addition to Facebook will grant users “a new way to look back at things you have shared and posts you’ve been tagged in,” as stated on Facebook Newsroom. On This […]
Analyzing Facebook Messenger’s New (and Free) Friend-To-Friend Payments Feature
Do you ever have a hard time getting money to your friends? Well that will all change with Facebook’s newest enhancement. You can now transfer money through Facebook Messenger. You click on the money symbol and enter your debit card information. Once the numbers are entered, you enter the amount of money you want to […]
Why Your Twitter Strategy May Be Hurting Your Brand
If you’re on Twitter, chances are you fall into one of a variety of categories when it comes to usage. For some it’s a listening tool and a means to gather information on news and trending topics. For others, Twitter is a social platform used for interaction personally or professionally on a daily basis. No […]
How Un-Flashy Companies Can Have Great Social Media
Let’s face it: when you sell a fun product, like cars or pizza or clothing, it’s not too hard to have fun social media accounts. You can talk about the latest apps that can be integrated with your car’s stereo system, or send out a coupon for a two-for-Tuesday deal on pies, or tweet […]
Tweets Lead to Ousting of Microsoft Creative Director
Adam Orth is now out as Microsoft’s creative director following a series of negative tweets directed at users about a new Xbox feature.
Erroneous Tweet Leads to Speculation About Syracuse Coach
A Syracuse sports blog reported Wednesday that longtime Orange men’s basketball head coach Jim Boeheim was to be asked to retire at the end of this season, which was later tweeted out by the University’s verified account.