Category: Reflections

Social Media Marketing in a Millennial World

Everywhere we turn, we hear about tailoring our social media marketing to millennials. It’s in the newsletters in our inboxes, the webinars we see advertised and the luncheon speaker we listen to on a weekday afternoon. We hear about how we should be listening to what they think, how they feel and what they’re interested […]

4 Recent Twitter Updates to Check Out

A lot has been happening with Twitter recently. Actually, there’s always a bunch happening with Twitter. But since it’s such a insane flow of constant information, and we’re programmed to check in, tweet, retweet, favorite, and maybe read a few things, at the speed of light, you may have missed some recent changes. Here are […]

Facebook Launches On This Day

The third party app Time Hop, has found itself a huge competitor. Social media powerhouse Facebook has announced the launch of On This Day. The addition to Facebook will grant users “a new way to look back at things you have shared and posts you’ve been tagged in,” as stated on Facebook Newsroom. On This […]

Why Your Twitter Strategy May Be Hurting Your Brand

If you’re on Twitter, chances are you fall into one of a variety of categories when it comes to usage. For some it’s a listening tool and a means to gather information on news and trending topics. For others, Twitter is a social platform used for interaction personally or professionally on a daily basis. No […]

How Un-Flashy Companies Can Have Great Social Media

  Let’s face it: when you sell a fun product, like cars or pizza or clothing, it’s not too hard to have fun social media accounts. You can talk about the latest apps that can be integrated with your car’s stereo system, or send out a coupon for a two-for-Tuesday deal on pies, or tweet […]

The Low Down: Will Instagram Video Replace Vine?

Facebook and Instagram recently confirmed our suspicions. Instagram has incorporated video into their platform! It’s seamless, beautiful and now available for iPhone and Android users. Here’s the down and dirty on what makes it different from Vine: Instagram videos can be up to 15 seconds long, as opposed to Vine’s video lengths which are capped at […]