Month: December 2013

Kill 'Em With Kindness: From Complaints to Customers

Imagine that you run a local coffee shop.  A customer comes in and they’re unsatisfied.  Maybe they think that their drink wasn’t made up to par, or they feel the drive-thru service took too long.  Or they could be having a bad day and taking it out on the nearest target.  Regardless of the reason, […]

In the Shadows: Getting Lurkers to Engage on Social Media

Do you subscribe to Netflix, Hulu Plus, Amazon Prime, or some other service that allows you to stream movies and television shows to your TV, computer or tablet? Maybe you don’t want to pay for satellite or cable so you use them to watch your favorite programs. These services provide the added benefits of watching […]

3 Ways to Boost Engagement on Your Facebook Page

You want reach your fans on Facebook? You’re going to need to pay up. With Facebook being more honest about the decline of the organic reach of Pages, what can marketers and brands do to continue to organically reach their fans without paying for advertising? Focus on engagement. Engagement is any interaction your fans have with […]

4 Steps to Running a Successful Pinterest Contest

‘Tis the season for sponsoring holiday-themed marketing campaigns. Undoubtedly your company has run such things before on Facebook and Twitter, but Twitter is also a great place for holiday-themed promotions, especially in the form of a contest. Pinterest has a very active, engaged audience, and during the holidays they’re in hyper pin mode, looking for […]