Imagine that you run a local coffee shop. A customer comes in and they’re unsatisfied. Maybe they think that their drink wasn’t made up to par, or they feel the drive-thru service took too long. Or they could be having a bad day and taking it out on the nearest target. Regardless of the reason, […]
Starting Friday, Vine users will now be eligible to claim vanity URLs for their profiles. Twitter users with verified accounts will be the first to get the custom URLs, while the general population of users can claim them starting Monday. Vanity URLs are entirely optional, but it still gives users the option to make their […]
If someone was to look for your online, what would come up when they searched your name? Whether you’re on the hunt for a new job or just want to establish yourself as an expert in your industry, you must take the steps to establish your personal brand online. Especially if online marketing is a part […]
In an effort to reach users by alternative means, Facebook has unveiled video advertisements to play in a user’s News Feed, set to launch Thursday. The ads are set to start appearing Thursday for web and mobile devices, and will play automatically – though sound may be toggled on and off by the user. Exact […]
While Facebook doesn’t yet have a “Dislike” button, it took a step in that direction by unveiling a thumbs down sticker for use in its Messenger app, according to Mashable. In addition to the thumbs down icon, a sore thumb, peace sign and poke are available to download and use. The stickers can be downloaded […]
Do you subscribe to Netflix, Hulu Plus, Amazon Prime, or some other service that allows you to stream movies and television shows to your TV, computer or tablet? Maybe you don’t want to pay for satellite or cable so you use them to watch your favorite programs. These services provide the added benefits of watching […]
You want reach your fans on Facebook? You’re going to need to pay up. With Facebook being more honest about the decline of the organic reach of Pages, what can marketers and brands do to continue to organically reach their fans without paying for advertising? Focus on engagement. Engagement is any interaction your fans have with […]
Twitter unveiled a new update Tuesday, overhauling direct messaging and mobile timelines to streamline their mobile app for users. According to a post on Twitter’s blog, users will now have the opportunity to share and view photos via DM. Direct messages also have their own tab in the notification bar to make them easier to […]
Since Google introduced pay-per-click (PPC) ads, the price of each click as steadily increased. I bet you didn’t know you could pay less than 10 cents for a click in its early days. Now, the same is true with Google’s TrueView Video ads (YouTube video ads). Yep – it’s the wild wild west out there, […]
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