Month: September 2022

How To Improve Your Email Marketing ~ Digital Marketing Services, West Chester PA


Never underestimate the power of a good email. Email marketing may seem like a thing of the past with all of the social media platforms we have now, but that is not the case. Email marketing has remained an effective way to covert both repeat and new customers to sales and revenue. However, to convert […]

3 Instagram Story Ideas For Your Business

Most businesses plan out their Instagram content for posts and Reels but having a strategy and a content plan for IG Stories is just as important. What’s the best strategy for a brand’s stories? The goal is to drive engagement and awareness and you can do this by utilizing Instagram Story stickers.  When done correctly, […]

Four Digital Marketing Tips for Small Businesses

For small and local businesses, word of mouth can appear to be the simplest and most effective form of marketing, and while it certainly helps, you’d be doing yourself and your business a disservice if you weren’t actively utilizing the power of Digital Marketing. Digital marketing is highly effective when done correctly and with the […]

Instagram is Developing a New “Media Kit” Option for Creators


Social media creators and influencers have built up a reputation for themselves by creating and sharing content that is intended to educate or entertain their audience. You tend to see them across a variety of social media platforms, including Instagram and TikTok. Creators and influencers come in all different shapes, sizes, and areas that they […]

How to Promote your Beauty Brand on Social ~ Digital Marketing Services, Philadelphia, PA

beauty brand

A beauty brand without a social media page is like a customer buying a shirt without seeing what it looks like first. It just doesn’t make much sense. In today’s world, a social media presence is crucial for the success of a business, especially those that offer more visual products like clothing and makeup. A […]

Instagram Tests An “Add Topics” Option When Posting Instagram Reels

Instagram Reels

After TikTok took the social media world by storm, other platforms like Instagram and Facebook needed to figure out how to stay in the game. That’s how Instagram Reels were born. Instagram Reels are short, multi-clip videos where you can add audio, effects, filters, and more. After you are happy with the reel you have […]

Image Optimization Tips to Boost Your UX

A commonly overlooked aspect of website optimization is image quality. Whether they are directly on your homepage, featured in a blog, or in an image gallery, low quality images can slow your website down and increase load times across the board. That’s not to say images should be avoided altogether, however. In fact, quite the […]

How to Increase LinkedIn Engagement ~ Digital Marketing Services West Chester, PA

The point of social media for all is to interact with one another, build relationships, and to communicate through photos, videos, and text. For businesses, the point of social media to do all the above while also promoting their products or services. Facebook and Instagram may first come to mind when thinking of social media, […]

Are There Marketing Opportunities on the BeReal app?


BeReal launched in 2020 and has quickly risen to a very popular social app within the past year. If you haven’t hopped on the trend of downloading BeReal, let us break it down for you. BeReal sends out a notification to all users at a random time each day to “Be Real”. Each user then […]