Month: July 2018

Social Media Analytics 101: Reach, Impressions, and Engagement

Without performing at least a very basic look into Social Media Analytics, it’s impossible to know how well your strategy is performing. Companies spend a great deal time, money and resources on developing social content for their channels, and all of those efforts can be a waste of time if you’re not analyzing on the backend. […]

Facebook “Boost” 101: Know Which Posts to Promote and How to Boost Them

Leveraging Facebook to promote your business and connect with potential customers is the goal of any business, however, with organic reach dying off and a constantly changing algorithm, it’s becoming harder to reach your target audience. Nowadays, developing an effective Facebook advertising strategy is key to reaching your target audience. Facebook’s “Boost” feature is a super […]

Shoppable Stories Launches on Instagram with Shopping Tag Links for In-App Purchases

Driving Sales on Instagram Gets Easier with Shoppable Stories The latest Instagram Stories feature is a win for anyone trying to push their products and make a buck.  That should be all of us, right? Instagram’s shoppable stories stickers will allow brands to tag specific products in stories (similar to shopping in regular Instagram posts). […]

How to Use Social Media to Drive Ticket Sales (Client Case Study)

We wanted to pop in with a quick blog post to show how we’ve had recent success driving ticket sales on social media. This specific client example walks you through the steps we took to help our client close the sale of Philadelphia Eagles Season Tickets, a high priced item. As you’ll soon see, the […]