Month: March 2014

Get Chatting: 10 Tips & Tricks for Launching Your Brand’s Twitter Chat

Put simply, if you’re brand has a decent Twitter following and you’re not hosting a regular chat, you’re missing out on a easy and effective form of content marketing.  While getting your chat kicked off is no small feat, these 10 tips and tricks should get help get off to a running start. Hold Your […]

Bad Rhino Reading: 4 Ways To Grow Your Twitter Followers

Website: Business 2 Community Article: Twitter Followers: 10 Ways To Grow Your Followers Business 2 Community offered a great top 10 list on how to grow your Twitter following. Here are the top 4 that we found most helpful: 1. Follow (Almost) Everyone Back Always follow back, with the exception of porn (obviously), annoying posts […]

Twitter Tries "Share" Option Rather than "Retweet"

What’s the point in fixing something, if that something isn’t broken? That’s what many Twitter users are saying since Dick Costolo, Twitter CEO, made the decision to do an experiment with a few of his product’s users. With Twitter’s user engagement down and it’s user growth being stagnate at 241 million, Twitter has decided to […]

The Early Adopter Effect and It's Implications for Non Mega-Brands

A few weeks ago I read an interesting study by Business Insider about brands that “get there first” (so to speak) when it comes to new social networks. They found that there’s a positive relationship between being an early adopter and a brand’s audience size. Basically, the brands who created their profiles on a new social […]

3 Reasons Your Brand Needs Social Media

Let’s get real for a minute. If your business is not on social media yet, you’re already failing pretty badly. Yes, it’s true that not all social media platforms are right for all businesses, but if you are not at least on Facebook and/or Twitter, I don’t even know what to say to you. However, […]

Bad Rhino Reading: 5 Steps to Building Quality LinkedIn Connections

Website: Social Media Examiner  Article: 5 Steps to Building Quality LinkedIn Connections Do your research, ask questions, make conversation and post quality information that’ll make you stand out. Here are the 5 steps to building quality LinkedIn connections. 1. Get Your House in Order It’s important to understand the basics of LinkedIn and the expectations of […]

Twitter Testing New "Fave People" Timeline

Something that comes with the territory of following a plethora of Twitter users is how easy it is to miss tweets from accounts that you enjoy and care about most. But now, the social media giant is testing a “Fave People” timeline, grouping all users that one designates into one timeline. The “Fave People” timeline […]

Increasing Engagement Through Content Marketing: 4 Questions to Ask Yourself

Jay Baer states that a “lack of chatter isn’t a reason for your company to remain on the sidelines. Rather, it’s a signal that you need to make the first move.” Your content communicates with your followers and customers. Is your audience hearing from you on a consistent basis? If so, then you’ll be hearing […]

7 Ways to Promote Your Twitter Chat Like a Boss

You’ve decided to take the leap. You’ve gone from tweeting on your own, to joining Twitter chats (or whatever you like to call them), to deciding to host one on your own or on behalf of your company. It’s a big leap. A lot more goes into a successful Twitter chat than most people realize. […]