Month: February 2014

Facebook Improves Post Visibility Via Tagging

Last month, Facebook introduced Trending to its News Feed, allowing users to see top stories in pop culture, sports, politics, news and more. Now, a new feature has been introduced that can supplement Trending in connecting users with what’s going on in the world. When one page tags another page, that post will now be […]

How to Choose the Perfect Facebook Ad Format to Meet Your Goals

Facebook advertising is more sophisticated than it was a year ago, or even six months ago. When advertising was first introduced to the platform, right-hand side ads were the only option, but now the options are almost endless (at least with the various types they seem endless!). Navigating these different ad options can be tough […]

Best SEO Practices for Small Businesses

Kristen Kwiatkowski is a freelance writer based in the Philadelphia area. When not writing about social media and SEO practices, Kristen enjoys writing about local charity events, style and food and wine topics. Follow Kristen on Twitter: @sunflowerdali11. . In today’s business world, marketing is everything. This is especially true in the case of small […]

Facebook Unrolling "Subscribe on YouTube" Feature

Facebook and YouTube seem to be working in conjunction, with some Facebook users noticing a “Subscribe on YouTube” button on videos in their News Feeds. The button only appears when you utilize YouTube’s Facebook sharing tool – a simple copy-and-paste into a status update won’t enable the feature. “It seems that this feature is enabled […]

Using Social Media Trends as Part of Your Marketing Strategy

Do you keep up on trends happening in fashion, foods and other markets your interested in? We all do. We want to be “in the know” so to speak and it gives us a feeling of being knowlegeable and popular. Businesses pay attention to trends as well, but for different reasons. Trends are determined by […]

Social Media Case Study – Restaurant

Here is a quick case study from our website to show how we have provided trackable ROI through social media in just 60 days of working with a new client. The Client Jazmine Thai is an authentic Thai restaurant in a suburb of Philadelphia. The food, atmosphere, and staff are fantastic, which has led to […]

Bad Rhino Reading: This Report Shows Why Brands Should Embrace Instagram (If They Haven't Already)

Website: Fast Company Article: This Report Shows Why Brands Should Embrace Instagram (If They Haven’t Already) A recent Fast Company article highlights why your brand needs to be on Instagram right now, unless of course, you’ve been taking advantage of the app since its early days. Instagram sees over 55 million photos uploaded daily and receives over […]

How Social Media Feedback Impacts Mobile Payments Adoption

With more smartphone users using their mobile devices for shopping, a 20% increase according to the 2014 Mobile Payments State of the Industry Report from Mobile Payments Today, it only seems natural that mobile payments adoption would be increasing as well. Not so fast, says this article from Fox Small Business Center, who cites the […]

Twitter Testing Significant New Web Design

Twitter is unrolling a significant update that’s glaringly similar to rivals Facebook and Google Plus. The test features a revamped tweet stream – rather than the classic vertical look, the stream features tweets squared off and adjacent to each other. Photos, videos and content cards are also given a larger focus, according to an article […]