Month: April 2015

Facebook Wants to Make Your News Feed More Friend-Focused

Soon enough, Facebook users will start to see fewer updates from Pages popping up on their News Feed. Instead, friend updates will reign supreme. According to The Verge, users will see more posts in their News Feed of “friends they care about” higher up in their News Feed. Pages created by advertisers and brands will therefore appear less your News Feed. […]

Building Relationships on Twitter in 140 Characters or Less

Social Media is all about relationships. Some people seem to think it’s about a relationship with themselves, but that defeats the very meaning of “social”. Brands sometimes think it’s the perfect place to promote their product. Wrong again! Social Media is about being social – it’s an interaction between people. You don’t post something just […]

Twitter Debuts New Look

Twitter has become a a big part of where people are able to see what is going on in the world. According to Twitter, a big change will be happening for users who have a Twitter account but do not necessarily log in every day or even every week. Twitter is making it so they are […]

Facebook Metrics and Insights Needed When Launching a Social Media Engagement Campaign

Social Media Marketing Plan

Nick Rojas is a business consultant and writer who lives in Los Angeles and Chicago. He has consulted small and medium-sized enterprises for over twenty years. He has  contributed articles to Visual.ly, Entrepreneur, and TechCrunch. You can follow him on Twitter, or you can reach him at NickAndrewRojas@gmail.com.  . .     Big data and analytics […]

How to Use YouTube for Your Small Business

While the majority of small businesses take the time to set up the traditional social media channels such as Facebook and Twitter, many overlook the importance of video in communicating with their brand’s followers. According to a recent article summarizing a video statistics report released by Invodo, 74 percent of all Internet traffic by 2017 […]