When you are a small business owner, you will find that there are certain techniques which work well for large businesses but may not be as relevant for those of a smaller size. One marketing tool which works well for both types of entities, but especially so in the case of small businesses, is search […]
Website: Social Media Examiner Article: 12 Types of Blog Posts to Drive More Traffic to Your Blog To have a successful blog you need to have different types of content to keep the blog from going stale. The same kinds of type-heavy posts day in and day out will surely send your blog into a […]
#164383304 / gettyimages.com Customer service has evolved over the years, going from face-to-face to postal mail to telephone to email to live chat, and now into the realm of Social Media. Good customer service is about providing a positive, helpful experience. Giving your customers excellent service, whether they have questions, concerns, complaints, or even praise […]
Jen Diehl is a soon-to-be graduate of Penn State University. Originally from Limerick, Pa., Jen decided to pursue her college career at Penn State for the abundance of networking and involvement opportunities. Jen studies public relations at Penn State and focuses on a minor area of study in event planning. You can tweet at Jen (@WhtsTheDiehlio) or […]
Countless social media platforms and inbound marketing strategies can make it hard to maintain brand consistency across all formats. Without brand consistency, you may cause confusion amongst your potential and current customers and/or viewers. As you may know, it’s important to claim usernames across all social media platforms with your brand name. In doing so, […]
Tiffany Winbush is the Social Media Manager for Hiscox USA insurance, responsible for driving social media engagement and publishing the Hiscox Small Business blog. Tiffany lives in NYC with her tech entrepreneur husband and one year-old daughter. She is passionate about empowering women and girls and volunteers regularly with the over 100 year-old public service […]
Website: Social Media Examiner Article: New Research Shows Which Social Networks Ideal for Marketers Here are four major research findings from reports tracking trends in social media marketing and the content that works best in each social networks. 1. Visual Networks Yield the Most People Include one of more high quality images in each of […]
Christina Philbert is co-owner of bpcp Consulting and is an experienced and passionate non-profit and higher education administrator. While social media has permeated nearly every industry and most brands maintain a presence online, the world of higher education as a whole has shied away from the new social-digital paradigm. Even though colleges and universities are on the cutting edge […]
If you’re at all keeping up with the world of cryptocurrency (gotta love that word), then you’ve probably watched its up-and-downs, including skyrocketing values, friends in bad places (Silk Road), and worldwide rulings across the board. Most of this is related to bitcoin, the favorite virtual currency, but there are a number of virtual or […]
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