Month: April 2014

Instagram Tests Video Advertisements

According to SimplyMeasured.com, as Instagram has been doing with pictures, now the social media powerhouse is delicately testing their new video advertisements for businesses such as Levi’s, Starwood and Taco Bell. With the advent of this new branding tool, businesses who choose to advertise on Instagram now have an opportunity to tell even more of […]

How SEO Plays A Part In Small Business Marketing

When you are a small business owner, you will find that there are certain techniques which work well for large businesses but may not be as relevant for those of a smaller size. One marketing tool which works well for both types of entities, but especially so in the case of small businesses, is search […]

Practicing Good Customer Service On Your Social Media Pages

customer service

#164383304 / gettyimages.com Customer service has evolved over the years, going from face-to-face to postal mail to telephone to email to live chat, and now into the realm of Social Media. Good customer service is about providing a positive, helpful experience. Giving your customers excellent service, whether they have questions, concerns, complaints, or even praise […]

Facebook Unveils Nearby Friends

Prior to Facebook’s highly publicized purchase of WhatsApp and Instagram, in 2012, Mark Zuckerberg’s multi-billion dollar company bought the location based app Glancee. Now, two years after the purchase, in typical Facebook fashion, it’s going to get creepier over the next few weeks with its launch of its new feature, Nearby Friends. Following in the […]

4 How To's for Using Hashtags on Twitter

Jen Diehl is a soon-to-be graduate of Penn State University. Originally from Limerick, Pa., Jen decided to pursue her college career at Penn State for the abundance of networking and involvement opportunities. Jen studies public relations at Penn State and focuses on a minor area of study in event planning. You can tweet at Jen (@WhtsTheDiehlio) or […]

3 Tips To Maintain Brand Consistency Online

Countless social media platforms and inbound marketing strategies can make it hard to maintain brand consistency across all formats. Without brand consistency, you may cause confusion amongst your potential and current customers and/or viewers. As you may know, it’s important to claim usernames across all social media platforms with your brand name.  In doing so, […]

5 Tips for Saving Time with Social Media

Tiffany Winbush is the Social Media Manager for Hiscox USA insurance, responsible for driving social media engagement and publishing the Hiscox Small Business blog. Tiffany lives in NYC with her tech entrepreneur husband and one year-old daughter. She is passionate about empowering women and girls and volunteers regularly with the over 100 year-old public service […]

Bad Rhino Reading: Which Social Networks Are Best for Marketers?

Website: Social Media Examiner Article: New Research Shows Which Social Networks Ideal for Marketers Here are four major research findings from reports tracking trends in social media marketing and the content that works best in each social networks. 1. Visual Networks Yield the Most People  Include one of more high quality images in each of […]