With the population of Facebook users now exceeding 1billion, many businesses are turning to the social platform for a new outlook on advertising. Building a Facebook Page and getting the name of your company out there starts the ball rolling. With an audience that large on Facebook, the social media platform has many filters and […]
Month: February 2013
How to Select the Best Social Agency for Your Company: 15 Questions to Ask
I’m not going to sugarcoat this. Entering a contract with a social media marketing agency can be somewhat terrifying for business owners, marketing directors, or whoever is the lucky person sticking their neck out to bring on the selected firm. Trusting your baby in the hands of an agency should not be without plenty of […]
3 Reasons B2B Companies Need to Take Advantage of YouTube
Did you know that YouTube is one of the most-searched sites on the web, second only to Google? That’s right; although it’s famous for hosting viral videos like “Charlie bit my finger – again!” and “David After Dentist,” YouTube has also become a top resource for finding information on literally anything, from product demos to […]
The Importance of Marketing Integration
Let’s be honest, marketing as a whole (marketing, sales, PR, advertising, social, etc.) is often treated as a second class citizen by businesses. We are the last place to get budgets and the first ones to lose them, and it’s kind of our fault. We have made things so hard for many businesses to understand […]