Month: September 2013

Demystifying Facebook’s News Feed Algorithm

Last month, Facebook did away with “EdgeRank” – the name that was given to its News Feed algorithm – as a result of unveiling a new, far more complicated machine-based learning algorithm. While the new algorithm takes into account far more factors when determining what a user will see in his/her News Feed, the algorithm’s […]

Social Media and the Death of the Testimonial

Darren Slaughter is a member of the Construction Marketing Association and spent 15 years developing marketing and advertising strategies for home improvement contractors before building darrenslaughter.com into a full-service web design and social media agency in 2005. You can read more about Darren by clicking here.   Mark it down: within the next three years social […]

How Restaurants Can Capture Customer Emails on Social Media: Part 2

If you joined us for Part 1 of this series, you would have learned how social media promotions, contests, sweepstakes, and coupons are amazing for capturing customer emails.  Make sure you stop by and read that section before or after you read today’s article. And speaking of today’s article, we’ll be digging further into how […]

Promoting Breast Cancer Awareness Through Social Media

In recent years, social media has helped take breast cancer awareness campaigns to the next level. Walks, runs and races are more accessible than ever. Brands have turned to social media outlets to voice support and help garner attention to Breast Cancer Awareness Month. There’s even a social network solely for women who have or […]

How Restaurants Can Capture Customer Emails on Social Media: Part 1

While Social Media is quite powerful on its own, restaurants should be able to utilize it’s power to enhance their complete marketing program.  Being able to reach your customers from every communication channel is growing increasingly important and email marketing should have it’s place in your strategy. In part 1 of this series, we’ll be […]

What Your Social Media Presence Says to Job Seekers

Lauren Simonelli is the Social Marketing Manager at Gozaik and you can tweet her @Gozaik. Facebook, Twitter, LinkedIn and the various other social platforms that exist are typically one of the first places job seekers go to check out a company they are considering for their career. Although you may not be active or may see those channels […]

4 Simple Ways to Grow Your Facebook Community

Beki Winchel is a social media PR consultant and freelance writer currently working on The SMC Matrix. Learn more about her – and follow her – at about.me/bekiwinchel. 1.15 billion users. More than 50 million pages. 699 million daily users. 4.5 billion daily “likes.” The Facebook (or just Facebook, since it’s cleaner) has become a huge part […]