Last month, Facebook did away with “EdgeRank” – the name that was given to its News Feed algorithm – as a result of unveiling a new, far more complicated machine-based learning algorithm. While the new algorithm takes into account far more factors when determining what a user will see in his/her News Feed, the algorithm’s […]
Darren Slaughter is a member of the Construction Marketing Association and spent 15 years developing marketing and advertising strategies for home improvement contractors before building darrenslaughter.com into a full-service web design and social media agency in 2005. You can read more about Darren by clicking here. Mark it down: within the next three years social […]
If you joined us for Part 1 of this series, you would have learned how social media promotions, contests, sweepstakes, and coupons are amazing for capturing customer emails. Make sure you stop by and read that section before or after you read today’s article. And speaking of today’s article, we’ll be digging further into how […]
While Social Media is quite powerful on its own, restaurants should be able to utilize it’s power to enhance their complete marketing program. Being able to reach your customers from every communication channel is growing increasingly important and email marketing should have it’s place in your strategy. In part 1 of this series, we’ll be […]
It’s often said that a picture is worth a 1,000 words. As it relates to social media, a well-placed, quality picture just may be worth 1,000 comments. The quality of the images utilized in your social content and how you use those images can make a mega difference on the effectiveness of your social media. […]
Lauren Simonelli is the Social Marketing Manager at Gozaik and you can tweet her @Gozaik. Facebook, Twitter, LinkedIn and the various other social platforms that exist are typically one of the first places job seekers go to check out a company they are considering for their career. Although you may not be active or may see those channels […]
The success of a post on Facebook or a tweet really comes down to the following (and yes, we’re certainly jumping right into this part): The content is developed with the community and their interests in mind The post format and call to action are taken into consideration The size of the community (sometimes you […]
Beki Winchel is a social media PR consultant and freelance writer currently working on The SMC Matrix. Learn more about her – and follow her – at about.me/bekiwinchel. 1.15 billion users. More than 50 million pages. 699 million daily users. 4.5 billion daily “likes.” The Facebook (or just Facebook, since it’s cleaner) has become a huge part […]
When clients and prospective clients ask us what sets Bad Rhino apart, one of the first aspects of our social marketing that we point to is our content creation. We’ve been fortunate enough to work with a number of restaurants and specialty food stores, allowing us the chance to learn the following about creating winning […]
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