Many people like to write blogs. Sometimes they focus on a particular theme or just blog about daily life. Blogs are used for personal and business reasons. They give us an outlet for expression where we can write about personal experiences, promote a business or a book and share our passions or ways of life. […]
We all know we should be testing elements on our websites, like landing pages, navigation, and even the words we use on the page, but one thing dozens of marketers overlook is the importance of testing across all their marketing efforts. Testing our social media best practices to see what small changes we can make […]
Truthfully, I’m tired of hearing “social media isn’t right for our business.” We’re past the days of thinking social media may be a good idea. Those who adopted social media into their business strategy are already moving on to bigger and better uses — such as using it for lead management. But for all of you […]
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