One of the many hats I wear is as a marketing expert-in-residence for a business incubator. Couple that with running a consulting company, and you’ll understand that I get put in the room with a huge number of businesses. Sadly, an overwhelming number of these companies have one thing in common: poor marketing. They have […]
Considering the videos you watch on YouTube, you might not think that it’s the right place for B2B companies to communicate. Isn’t it for videos of cute kittens and babies? But as online video consumption increases, YouTube is becoming a top online destination for everyone, including the B2B industry. Increasingly, video is proving it can engage users much more than […]
Small businesses on budgets, or larger companies who are looking to increase their social media marketing results without increasing budgets, sometimes struggle with generating the response they’re after. Getting your name, brand and products out to new audiences without spending a lot presents a challenge. Social media posts with a positive tone tend to have […]
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