More and more blogs are being created each day from individuals hoping to start a new hobby, create a new business, or share their opinion on fashion, politics, pop culture, etc. The list goes on and on as to why people want to start blogging, but one thing remains the same – choosing the right […]
These days, there are a lot of opportunities for online professional development (including some really stellar social media blogs *cough* *cough*). Still, nothing quite beats a well-organized, networking-heavy conference. As events of all shapes and sizes begin to incorporate social media into their endeavors, it’s important to avoid the following pitfalls: 1. The ever-elusive “free […]
LinkedIn unveiled a new way to connect users with companies this week with the launch of LinkedIn Showcase Pages – a way for users to connect with particular brands. For example, users who follow the Microsoft company page were limited to just the company. But now, Microsoft has the chance to create a Showcase page […]
From 2010 to 2012, Twitter increased revenue from $28 million to over $315 million. Their advertising platform has had a hand in this and helped the company recently go public. The platform started off as invite-only and has grown into a strong marketing tool for both business and personal accounts. If you’re still new to Twitter […]
One of the favorites in my social media book library is The Tao of Twitter by Mark W. Schaefer. The first time I read it, I was so happy that someone had finally put words to what I’ve always felt people who haven’t truly immersed themselves in Twitter have trouble understanding – the reciprocal nature and “genuine authenticity,” as Schaefer calls it, […]
Liz Gulsvig is the Copywriter at Forte Payment Systems. Liz currently writes their blog, where you can find all kinds of glorious nuggets pertaining to the electronic payments industry and small business. You can also find her on Google+ and LinkedIn. Email her at liz.gulsvig@forte.net or find her on Twitter @LizGulsvigForte. Many retailers keep the spheres of sales and social media […]
YouTube has now upgraded their comments section, integrating it with a user’s Google+ account. Previously, comments were a long and unorganized list, with the most recent comments appearing first. Keeping track of conversations was nearly impossible until they allowed users to respond to each other. Top comments were ranked based on the most “thumbs up” […]
Businesses understand that social media is a lot more than just updating their Facebook page, or sending out a couple tweets. It has the power to turn prospects into customers and people into brand evangelists. It directly impacts the bottom line and makes or breaks a marketing plan. So, what is a business to do? […]
We recently learned about a terrifying example of what happens when a restaurant is careless with their social media marketing. While the story is quick, it’s quite awful, so we apologize for future sleep lost. A restaurant (that will go unnamed) shared with us what can happen when an employee manages and creates content for social […]
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