Month: November 2013

Anti-Social: 5 Event Missteps to Avoid When Using Social Media

These days, there are a lot of opportunities for online professional development (including some really stellar social media blogs *cough* *cough*). Still, nothing quite beats a well-organized, networking-heavy conference.  As events of all shapes and sizes begin to incorporate social media into their endeavors, it’s important to avoid the following pitfalls: 1. The ever-elusive “free […]

Introducing LinkedIn Showcase Pages – A Way for Brands and Users to Connect

LinkedIn unveiled a new way to connect users with companies this week with the launch of LinkedIn Showcase Pages – a way for users to connect with particular brands. For example, users who follow the Microsoft company page were limited to just the company. But now, Microsoft has the chance to create a Showcase page […]

The Ultimate Guide to Setting Up Ads on Twitter

From 2010 to 2012, Twitter increased revenue from $28 million to over $315 million.  Their advertising platform has had a hand in this and helped the company recently go public.  The platform started off as invite-only  and has grown into a strong marketing tool for both business and personal accounts. If you’re still new to Twitter […]

The Karmic Way: Rules of the Twitterverse

One of the favorites in my social media book library is The Tao of Twitter by Mark W. Schaefer. The first time I read it, I was so happy that someone had finally put words to what I’ve always felt people who haven’t truly immersed themselves in Twitter have trouble understanding – the reciprocal nature and “genuine authenticity,” as Schaefer calls it, […]

Increase Your Social Amplification with CRO for Twitter

It might seem like a long time coming, but on Oct. 29th, Twitter finally joined other social media sites such as Facebook and Instagram and began to show images in tweets. It’s sure to make your Twitter feed a little prettier, but in addition to providing some much-needed eye candy to a predominantly text-based website, […]

5 Great Ways to Use Social Media to Boost Online Sales

Liz Gulsvig is the Copywriter at Forte Payment Systems. Liz currently writes their blog, where you can find all kinds of glorious nuggets pertaining to the electronic payments industry and small business. You can also find her on Google+ and LinkedIn. Email her at or find her on Twitter @LizGulsvigForte. Many retailers keep the spheres of sales and social media […]

Welcome Villanova Senior Maddie Klein to the Bad Rhino Social Media Team!

Hey everyone! My name’s Maddie Klein and I’m so thrilled to be one of Bad Rhino’s newest Social Media Marketing Interns!  I’m a senior at Villanova University studying communication and specializing in public relations. I can’t wait to take what I learn from my experience with Bad Rhino and use it to excel in the […]

YouTube Integrates Google+ into Comments

YouTube has now upgraded their comments section, integrating it with a user’s Google+ account. Previously, comments were a long and unorganized list, with the most recent comments appearing first. Keeping track of conversations was nearly impossible until they allowed users to respond to each other. Top comments were ranked based on the most “thumbs up” […]