Month: November 2013

Anti-Social: 5 Event Missteps to Avoid When Using Social Media

These days, there are a lot of opportunities for online professional development (including some really stellar social media blogs *cough* *cough*). Still, nothing quite beats a well-organized, networking-heavy conference.  As events of all shapes and sizes begin to incorporate social media into their endeavors, it’s important to avoid the following pitfalls: 1. The ever-elusive “free […]

Introducing LinkedIn Showcase Pages – A Way for Brands and Users to Connect

LinkedIn unveiled a new way to connect users with companies this week with the launch of LinkedIn Showcase Pages – a way for users to connect with particular brands. For example, users who follow the Microsoft company page were limited to just the company. But now, Microsoft has the chance to create a Showcase page […]

The Ultimate Guide to Setting Up Ads on Twitter

From 2010 to 2012, Twitter increased revenue from $28 million to over $315 million.  Their advertising platform has had a hand in this and helped the company recently go public.  The platform started off as invite-only  and has grown into a strong marketing tool for both business and personal accounts. If you’re still new to Twitter […]

5 Great Ways to Use Social Media to Boost Online Sales

Liz Gulsvig is the Copywriter at Forte Payment Systems. Liz currently writes their blog, where you can find all kinds of glorious nuggets pertaining to the electronic payments industry and small business. You can also find her on Google+ and LinkedIn. Email her at or find her on Twitter @LizGulsvigForte. Many retailers keep the spheres of sales and social media […]

Social Media Marketing: When to Choose In-House and When to Hire Out

Businesses understand that social media is a lot more than just updating their Facebook page, or sending out a couple tweets. It has the power to turn prospects into customers and people into brand evangelists. It directly impacts the bottom line and makes or breaks a marketing plan. So, what is a business to do? […]

Social Media Horror Story: What Happens to Restaurants When Employees Manage Social Media

We recently learned about a terrifying example of what happens when a restaurant is careless with their social media marketing.  While the story is quick, it’s quite awful, so we apologize for future sleep lost. A restaurant (that will go unnamed) shared with us what can happen when an employee manages and creates content for social […]

7 Things That Should Make Your Restaurant Take Social Media Seriously

Why should your restaurant take social media marketing seriously and what can it do for you?  There’s an undeniable amount of confusion when asking restaurant owners, small business owners, and even some marketers that question.  It’s unacceptable for where we are today and what we know about the power of social media marketing for restaurants to […]