Screen Shot 2013-08-20 at 12.26.04 PMLinkedIn unveiled a new way to connect users with companies this week with the launch of LinkedIn Showcase Pages – a way for users to connect with particular brands.

For example, users who follow the Microsoft company page were limited to just the company. But now, Microsoft has the chance to create a Showcase page for a brand (Microsoft Office for example), giving them a new and creative way to reach out and engage users who have connected to them.

“Interacting with Showcase Pages is easy,” Aviad Pinkovezky said in a post on LinkedIn’s blog. “These pages are all about content, so by visiting a Showcase Page you can quickly get up to speed on the latest updates.

“Like any Company Page on LinkedIn, if you want to make sure you see future updates in your feed, just click the ‘Follow’ button.”

Showcase pages are also rather simple for companies to create, as long as they maintain a Company page. After focusing on a particular brand they want to highlight, they can create a Showcase page from a drop-down menu. LinkedIn also provides analytics tools to keep an eye on a page’s performance.

The use of social media to engage with customers is crucial for any company, and now LinkedIn provided a simpler way for companies to do so with LinkedIn Showcase Pages.

“Showcase Pages are dedicated pages that allow companies to highlight different aspects of their business and build relationships with the right community,” Pinkovezky said. “Whether it’s a brand, a business unit or an initiative, following a Showcase Page will provide you the updates you are most interested in.”