Category: LinkedIn

LinkedIn Adds New Analytics Tools

Recently, LinkedIn has added new tools to their platform so that businesses and creators can dive deeper into information about your audience and content strategies. The following new tools may be a great stepping stone for businesses looking to improve their presence on LinkedIn.   Follower Growth and Demographics The first new feature that LinkedIn […]

LinkedIn Launches In-App Post Scheduling

LinkedIn is a powerful networking platform that allows users to communicate with others in a more professional setting than Facebook or Instagram. A business can use LinkedIn to build credibility, connect with other businesses, reach out to individuals in the workforce, and get traffic back to their website. However, remaining active on LinkedIn takes a […]

LinkedIn is Adding New Features for Company Pages

LinkedIn continues to be a powerful social media platform for both businesses and individuals to take advantage of. The professional social network allows users to connect with businesses, potential employees or employers, search for jobs, and more. For companies, LinkedIn is a great way to build credibility, connect with other businesses and individuals in the […]

How to Increase LinkedIn Engagement ~ Digital Marketing Services West Chester, PA

The point of social media for all is to interact with one another, build relationships, and to communicate through photos, videos, and text. For businesses, the point of social media to do all the above while also promoting their products or services. Facebook and Instagram may first come to mind when thinking of social media, […]

How to Improve your LinkedIn Business Profile ~ Digital Marketing Services Philadelphia, PA

linkedin business profile

Having an online presence is now crucial for your business to be successful. When I say, “online presence”, the first things that may come to mind are Instagram, Facebook, or your business’ website. However, don’t underestimate the power of LinkedIn. LinkedIn is a professional social network that allows users to connect with potential employers, search […]

How To Research Your Competitors on LinkedIn ~ Digital Marketing Services Philadelphia, PA

LinkedIn is a popular social network designed to build relationships between businesses, potential employees, and potential customers. LinkedIn is centralized around professional networking and building one’s career or business. However, we all know that LinkedIn is not a “rare find”. So, if your business is on LinkedIn, odds are your competitors are too. You will […]

How to Create Your Linkedin Company Page ~ Digital Marketing Services Philadelphia, PA

As Linkedin grows in importance for every type of business, having a solid Linkedin company page for your business is critical. Recently, Linkedin has grown to be a great place for content marketing, and the number one platform for lead generation (step aside, Twitter and Facebook). Using the “Create a Company Page” link under the […]

Expert Interview: The Do’s and Don’ts of Using Social Media in Your Career Plan

Marty McDonald was recently a Guest on the Discover Your Talent podcast The Do’s and Don’ts of Using Social Media in Your Career Plan Job hunting and career moves in 2016 are no longer about a simple resume and references. Prospective employers and headhunters are looking for a well-rounded picture of their prospects, including how […]