I’m sure there was a time when you ran a Facebook ad, received a bunch of leads, and wondered why you weren’t doing it sooner. But now the same campaign seems to cost more and fewer people are clicking. Leads and/or sales aren’t coming in like they used to. And the leads you are getting […]
Hiring a marketing agency to manage your Facebook and Instagram advertising should give you more time to focus on your business, not create a new headache. But before add marketing agency to Meta Business Portfolio, you need to understand Meta’s structure. Who actually owns your Meta assets? Your Facebook Page, Instagram account, ad account, Pixel, […]
Remember when advertising on TV meant buying a commercial on a local station, choosing a few programs or time slots, and hoping the right people happened to be watching? Those days aren’t completely gone, but like most things, TV advertising has changed dramatically. CTV advertising and OTT advertising give businesses the ability to reach consumers […]
Have you lost your Facebook ad account access? Businesses frequently discover they can no longer access an ad account because of permission changes, Meta Business Portfolio ownership issues, former employees, previous agencies, or account restrictions. The good news is that losing access to a Facebook ad account doesn’t necessarily mean you’ve lost the account itself. […]