While we all waved goodbye to 2020, marketers have quickly changed their focus to 2021 strategies and the challenges ahead. We’ve all undoubtedly learned and grew in 2020, but what should we expect for 2021?

Here are 4 things to consider when curating your 2021 digital marketing strategy:

Online Spend 

With so many brands evolving and optimizing their sites for online shopping this year (thanks COVID), online spend is expected to increase to $6.5 trillion by 2023. Consumers in 2021 are groomed to buy their favorite products online due to COVID-19 and that habit isn’t going to go away anytime soon.

Brand Authenticity

In the new wave of consumer literacy, people are pushing back at brands who sell inferior products and services that don’t live up to their promises. Before you spend half your 2021 budget on advertising, make sure your marketing collateral, messaging, and product are up to snuff. 

One of the biggest shifts that marketing experts have seen through the last few years is that consumers are wondering where their money is going. They are spending more money with brands that have social morals and having a driving cause behind them. 

Your brand doesn’t need to be backed by a social cause, but consumers are finding it more and more important that the brands they trust are authentic and not just looking for their next dollar. 

Video

Video is one the most powerful pieces of content that brands can publish on social media. Users are holding on to 95% of a brand’s message when they watch a video compared to 10% when they read text. 

If you’re not investing in video, you should be. Video succeeds on every platform and they make great advertisements that lead users to your profile and website. Show off your brand’s personality, purpose, and promise. Video can be recirculated often and even if the cost is high up front, the return is definitely worth it.

Consistency in Design & Messaging 

Make sure that your designs and branding makes sense. The little details are what will attract new customers online. Brands that look inconsistent in their imagery, colors, and branding are often overlooked and consumers will drift towards your competitor ( even if your product is better.) 

Your messaging sets the tone for your brand and future products. What does your brand bring to the world? If your brand was a character, how would they talk? How would they act? That’s how you should be putting your brand out into the social media-sphere. 

 

The bottom line is there’s always room for your business to grow and evolve. Looking at these 4 things can give you an idea on what to really focus on this next year and give you a jumpstart to success. 

 

Are you rethinking your 2021 digital marketing strategy? Contact the Rhinos and let’s see how fast we can charge together.