Twitter is your go-to social media platform where you can join the conversation, expand your network, and stay updated on trending topics. Twitter connects you and your business with what’s happening in the world every day. While having followers on Twitter is important, they don’t mean much if they’re not engaging with your Tweets. The platform has a huge potential to drive brand visibility and growth, but you may be unable to make full use of it if you can’t drive Twitter engagement. Below are five strategies to help you engage with your Twitter audience more effectively.

  1. Catch your audience at the right time

Timing is a crucial factor that can influence how well your tweet performs and the amount of people who engage with it. Since the platform sees many tweets each day, it’s important to get your tweet out when people are highly active. This gives your tweets a better chance of being viewed. Below is a chart from Sportsocial that shows Twitter global engagement.

  1. Add visual elements

Adding a photo or video will help make your tweet stand out on the platform. Adding a photo to your tweet will make it more visible, and the more visible your tweet is, the more likely it is to engage your audience. Tweets that include a GIF get 55% more engagement than those without. Visuals can include anything, photos of your team, original content, videos, etc.

  1. Add to a trending conversation

The next strategy is to add to a trending conversation. There are always new trends or topics that go viral on Twitter. You can take advantage of this by participating in trending conversations and topics relevant to your industry or company. You can easily find out what’s trending by going to your search tab and clicking on “Trending”. This shows the top 29 trending topics in your country. You can go through these topics and see if you can join the conversation or use a hashtag that’s trending.

  1. Create polls on relevant topics

You can increase your Twitter engagement by making interactive content. A simple way to do this is by creating a poll. You can ask questions on relevant topics and choose various options as answers. This allows your audience to engage easily by voting with a simple click. You can ask questions about your brand or any other relevant topics. Below shows how simple it is to create a poll on Twitter.

  1. Tweet Regularly

Next is to tweet regularly. Twitter moves much faster than other social media platforms. The most popular brands tweet multiple times throughout the day, every day. So, you’ll need to post regularly to keep up with them. Your tweet can be as simple as posting a GIF, asking a question, or any other relevant topics. You can also retweet other user’s relevant tweets to increase engagement.

These are five basic strategies that can help you increase your Twitter engagement. Try them all out or a combination of them to see which ones work best for your brand.

Looking to amplify your Twitter strategy? Bad Rhino can help!