For those of you who don’t know, Nextdoor is a social media platform where individuals can join communities and neighborhoods, inquire about local events, and ask others for recommendations about particular products or business. After launching in the United States in 2011, Nextdoor quickly became a popular platform for neighborhoods and communities around the country and now has over 88 million members.
For businesses, Nextdoor ads present a powerful opportunity to reach the local customers they’re seeking. Nextdoor offers local businesses the opportunity to create a business page and advertise to nearby, local individuals who may be interested in their services. Whether you’re a new business just starting out or an established business looking to expand their customer base, Nextdoor ads can significantly help connect you with your local community and gain more quality leads.
If you want to begin advertising your local business on Nextdoor, you’ll want to follow these 5 best practices.
1. Use Proper Imagery
Add a bit of color and personality to your Nextdoor ad by adding an image. The image can feature your products, staff, a completed job, or anything else that may relate to your business. Usually, images with people in them tend to resonate more with local audiences.
While graphics with text on them are sometimes beneficial, we usually recommend keeping text on the actual image to a minimum, and use the post caption to add more information.
Most images taken on iPhones are just as high-quality as a professional camera, so anytime you have the opportunity to snap a photo of your local business in action, be sure to take advantage!
2. Avoid Lengthy Post Copy
Your Nextdoor ad copy should remain concise and focus on why your business helps solve a problem of your potential customers. For example, if you’re a landscaping company, your ad copy may include something like, “Are you tired of doing all your gardening yourself out in the heat? Let {Business Name} help you out.”
Most people will skim over an ad that has paragraphs of long ad copy, so it’s best to keep your message short and to the point.
3. Personalize your Nextdoor Ad Copy
When creating your Nextdoor ad, you’ll want to personalize the ad copy to include the specific locations that you’re targeting. Calling out a specific city or county in your ad copy can make it feel more personal and relevant for your audience. Seeing a location they recognize in the ad copy will quickly capture their attention and entice them to take a closer look at your ad.
4. Make it Authentic
Ads are everywhere we look, and our brains have been trained to ignore the things that look and sound like robotic ads. Therefore, you’ll want your Nextdoor ads to look and sound as authentic as possible.
As mentioned above, you’ll want to use real imagery featuring your staff and completed jobs rather than boring stock images. For the ad copy, you’ll want to write it as if you were talking to a customer face-to-face. Explain to your audience the value that you could provide to them and highlight the benefits your business brings to the neighborhood.
5. Include a Clear Call-To-Action in your Nextdoor Ad
Including a clear call-to-action (CTA) in your Nextdoor ads is crucial because it tells your audience what to do next. That next step could be visiting your website, getting a free quote, contacting your business, or booking an appointment. A well-defined CTA helps convert interested individuals into qualified leads and loyal customers.
Implementing these strategies will help you create compelling and effective ads on Nextdoor, driving better results and deeper connections with your local audience. If you’re a local business owner and want some help getting started on Nextdoor or another advertising platform, contact us at Bad Rhino.
