Even if you post the most original tweets, sometimes that isn’t enough to gain a following on Twitter. Having a unique bio that’s perfect for your brand is one of the most important steps in guaranteeing a follow from users who come across your profile. Although this may seem like an overwhelming task, there are five steps you can take to ensure your bio grabs attention and reveals your brands unique personality.
1. Add Humor
Twitter is usually the platform where brands are more free to be themselves. Twitter allows businesses to communicate directly with customers, creating a conversation and giving a voice to their brand. Decide what kind of voice you want you brand to have and let it be heard! Your bio is the perfect place to set the tone for what kind of Twitter account your brand runs. If you want your voice to be humorous, silly, and more laid back, let that be know in your bio.
2. Promote Your Brand
A little self promotion never hurts. By plugging a link in your bio, you are sending followers in the direction you want them to go in. Whether thats to your website, a special offer, or a connected Twitter account- you are leading users in the right direction. Those who come across your profile, whether they follow you are not, won’t need to scroll through your tweets to be directed in the right direction. Check out these brands who are currently doing this. Pretty Little Thing uses their bio to promote their newest collection, making sure to include a link so users have easy access to their website. Target uses their bio a little differently by directing customers to their other Twitter account which handles customer service.
3. Tell People Exactly Who You Are
Keeping it simple also is a good route to take. By telling people exactly who you are and what your brand does is a great way to ensure there is no confusion. A good way to stay on brand is to use your signature slogan. You could also simply put a short blip about your brand. In the example below, Oscar Mayer used their Twitter bio to explain their brand in one sentence. You could even keep it as simple as Taco Bell is and put your brand’s unique tagline as your bio.
4. Use Hashtags
Incorporating hashtags into your Twitter bio makes your profile searchable. By adding hashtags that are relevant to your account, your profile is more likely to come up in search results. When used effectively, hashtags will optimize your profile for better exposure. They key is to not overuse hashtags and make sure the ones you do use make sense for your brand. Here are some brands you can emulate when incorporating hashtags into your Twitter bio.
5. Use Emojis
Emojis are a fun way to spice up any text- whether it is a tweet or your bio. Using emojis that make sense for your brand and the kind of voice you want your brand to have is important. Some emojis make sense for some brands that wouldn’t makes sense for others. Using an emoji is a great tool to get across your point without having to use any words at all. For instances like writing a Twitter bio where you are constrained to 160 characters, an emoji may be the perfect way to deliver your message.
Questions? Contact the team at Bad Rhino Social Media!
