As a digital marketing agency, we recently attended The Great America Outdoor Show with more than 400 outdoor industry product owners. We discovered that most businesses in the Outdoor Industry are 7-10 years behind in the digital marketing world. Right now in 2022, it’s important to focus on your online marketing strategy to keep up engagement with your customers.
We’re here to share 5 tips for outdoor industry marketing strategies that will help you be ready to revamp your digital footprint for your outdoor business.
Start A Contest
A simple method that can be used to engage your loyal customers and also bring new leads to your business. A good Software for social media giveaways is ShortStack. Let your target audience know that you’re thinking of them and you can’t wait for the season to start or for next season.
Hosting a contest for a gift certificate or featured product will do just that. Tell your customers to interact with the post for a chance to win. For example, if you own a fishing brand, tell them to share their favorite fishing memory in the comments for a chance to win the prize.
The best way to gain attraction to potential customers is to upload video content of your product and personality. These can be uploaded to your Facebook, Instagram, and Twitter. People like to review things before they take their wallets out, so these videos will let them picture their experience with your business.
Right now, online content is consumed at a record high rate, so creating content is important to keep traffic up on your site. Create a podcast, guest on a podcast, create a video or even write a blog post explaining your brand’s story and what makes you different… the list is almost endless. Giving your customers creative ways to engage with your company will get them interested in your brand and improve your marketing strategy.
Be sure to implement your SEO strategies with the right keywords to gain new attention from prospective leads. Here’s our guide to all things SEO and how to optimize your blog.
Sharpen up your social media by engaging with the customers who have engaged with your social media posts. Customer engagement will reinforce the memories they’ve had being your customer and bring them back for more. Some ways to do this: Reshare posts from users that tagged your page, create posts with a CTA, comment back, and follow up on reviews.
It’s important that your outdoor brand has a site that is user-friendly, helpful, and updated regularly to provide your customers with a great experience before buying a product. Above all, make sure you have a site that’s optimized for mobile use. For hunting guides Including an online booking tool will help members schedule their visits and will be easy for your business to track.
Another helpful tool for your site is an FAQ page. What are the questions you often get asked? Any particular policies that people need to know before they arrive? Make sure these are on your site.
Here’s more information on how to optimize your site.
These five tips will help you get your outdoor business get ahead of the curve. In conclusion, your customers will appreciate the engagement and enhancements made to your Outdoor Marketing Strategy, which will bring more revenue.
For more information on how Bad Rhino can help your outdoor marketing strategy, contact us.