Have you ever wondered if you should outsource your marketing?

Are there advantages? Disadvantages? Is it affordable?

Many companies wrestle with these questions and it brings some uncertainty with it. After all, you’ve grown your business a certain way and it’s brought you to the level you’re at today.

Here at Bad Rhino, we help businesses strategically reduce their marketing efforts, create brand clarity and drive revenue growth with results-driven marketing solutions. We understand every business has a unique set of needs and when coupled with our philosophy, “Cookie cutters belong in the kitchen”, we take special care and design a marketing plan that will work for you.

Throughout our experience, we’ve perfected and streamlined marketing execution across many different industries. If your company is growing at a  point you think you might need a little marketing help, here are 8 strategic reasons to consider outsourcing your marketing department.

1: You don’t have time or resources to bring your marketing in-house

You understand that value of marketing but have limited experience on your current staff, there’s no time to invest because you’re busy with day-to-day operations and you don’t have the resources to hire someone in-house.

If that sounds like you, this would be a good time to evaluate a strategic marketing execution partner like Bad Rhino. You’ll get the benefit of a group of dedicated marketing professionals without the high overhead of hiring someone in-house. This allows our team to partner with you in different areas of your business to ensure we creatively align and execute a marketing plan that delivers immediate, measurable results to meet the goals of your business.

No I know you’re probably thinking, is it affordable?

Yes and no. A lot of agencies will try to fit your business into a “package” and then once you get started they lack strategic value and transparency so you end up questioning what it is that you’re paying for which only leads to trouble down the road. We’ve seen this a number of times. The smart agencies are way more affordable and nimble so they can tailor a solution specific to your growth vision and are able to design a plan that fits within your budget.

2: You’re in a position where you need to quickly accelerate your growth but have no idea where to start and don’t have time for DIY

This usually comes with a significant amount of pressure to move fast under tight time windows. You know you have a great product but don’t have a clue how to reach your ideal customer and lack valuable time to be strategic in your approach to marketing. We understand, every business needs a constant, steady flow of new leads to sell and needs them in short-order. That’s where outsourcing is advantageous, it saves you time and money trying to figure it out yourself.

3: Your current marketing efforts are no longer working or not consistent

Growing companies often require employees to operate in multiple areas of the business. Maybe your office manager is keeping an eye on your marketing or your marketing coordinator is managing events/tradeshows and Google ads but barely has time to get an email out to prospects or post on social media. With all of that responsibility things are easily overlooked and there’s not enough time to think strategically in terms of executing a marketing plan. Without a well thought out, strategic plan your marketing efforts become stale. Generating high quality, targeted leads takes time, effort, energy and a laser focus. If there’s a lack of strategic execution, it’s probably time to seek outside help.

4: Daily execution is slowing down high level strategic thinking of your current Marketing Leader

Some companies have a CMO (Chief Marketing Officer) but no hierarchy or team of specialists to work with on the execution side so this person is tasked with strategy and execution. The day to day becomes a hindrance on your CMO’s energy and focus: Content development, social media management, emails, Google Ads, Facebook Ads, etc. This leaves limited to evaluate the fruits of their labor and refine the strategy. With an outsourced team, you’ll have the needed assets available to assist in executing so your CMO can focus on the strategic direction of your company.

5: A lack of in-house experience or skills

Maybe you have a strong in-house marketing team but you have some gaps that need filled in order to have a complete team in place. IE: Strategists / Outside the box thinkers, PPC Specialists, social media managers, graphic designers, or expertise in a specific digital platform. You may not need all of these specialties, all the time but outsourcing your marketing department will enable you to tap into those resources as you need them.

6: One-time marketing initiatives

If you need support and creative ideas for a single in-house project such as a website redesign, rather than hiring a full-time employee you’re better off outsourcing so you don’t have to worry about paying an employee salary beyond the completion of the new website. Outsourced marketing firms will partner with you for the length of the project or for as long as you need them.

7: You can’t find local talent to hire in-house

This is a constant struggle, hiring a marketing professional is like trying to find a needle in a haystack.

According to the 2019 Marketing Talent Crunch Survey

  •  90+ percent of companies are having difficulty finding marketing talent
  • 83 percent of marketing roles take 5+ weeks to fill with more than 2/3rds still vacant past 60 days.
If that sounds all too familiar, it would be a good idea to consider outsourcing your marketing to a strategic partner with marketing talent ready to put together a result-driven marketing strategy.

8: You’re in a fluid, ever-changing market

When things are moving so fast it’s hard to keep up and communicate effectively, you may even feel like you’re trying to hit a moving target at times. This where having the leverage of an agency can help. Bad Rhino works with a number of clients in a variety of industries so you can trust that we are always keeping a close eye on trends to give you a fresh, outside the box perspective on your growth strategies.

Maybe you’ve had a leadership change, you’re experiencing rapid growth, targeting a new / different market, or need a complete refresh to outpace your competitors.

Having an agency partner will give your business leverage with:

  • Ability to be nimble and execute marketing strategies with speed and accuracy
  • Lower overhead when compared to a full-time employee
  • Technology and data analytics so you can make smarter, data-driven decisions
  • Strategic partner who understands the complexities and multi-layered approach to marketing that results in increased revenue and rapid growth
  • An objective point of view on your marketing goals and direction versus subjective.
At Bad Rhino, we believe cookie cutters belong in the kitchen. We work with businesses of all shapes and sizes to deliver marketing support, consulting or as a full blown strategic marketing partner. We do it all from competitive analysis and benchmarking to strategy, ad creation and copywriting, ad campaign setup and marketing execution. In other words, we do digital marketing so you don’t have to. Our expert storytellers will craft your message and elevate your brand to reach your target audience. We consider ourselves a collaborative partner.

As you go on your journey and decide whether or not outsourcing your marketing is the right move, be sure to take into account the effort and resources it takes to strategize, plan and execute a successful campaign with results you’ll be happy with. If we can help you make that decision together, we would invite you to contact us directly here: https://badrhinoinc.com/contact-us/