AI is revolutionizing the field of digital marketing by providing marketers with powerful tools and capabilities to enhance efficiency, optimize campaigns, and deliver personalized experiences to consumers. Forbes reports that in 2018, a staggering 84% of marketing businesses embraced or expanded their use of AI and machine learning. Why? AI is unlocking new opportunities to improve efficiency and stay at the forefront of the industry. Read on to learn how artificial intelligence can benefit your digital marketing tactics. 


What is AI?

Artificial Intelligence is like having a super-smart personal assistant. AI can help you find the best cat videos on the internet, tell you the weather, or even recommend movies you’ll love based on your favorite actors. It’s like having a secret language decoder that can understand and talk to computers. AI is basically the brainpower behind futuristic things we thought only existed in sci-fi movies. Now, let’s talk about how AI can benefit your digital marketing needs. 


3 Benefits of AI in Digital Marketing

Efficiency and Productivity

AI enables workers to accomplish more work by taking care of the boring tasks. For instance, current AI solutions can do about 40% of the work that salespeople do during the sales process. In digital marketing campaigns, AI technology automates repetitive tasks and makes things run smoother. AI tools can analyze data, create content, optimize ads, and organize customers much faster and more accurately than if humans did it manually. By freeing up time from these tasks, marketers can concentrate on making smart decisions and coming up with creative ideas.


Personalized Customer Experience

When a brand provides personalized experiences, 80% of customers are more inclined to make a purchase, a report by Epsilon reveals. AI algorithms help identify each customer’s preferences and behaviors. This enables marketers to tailor content, offer product recommendations, and engage with customers. When provided with the appropriate information, machines can now answer questions that previously relied on human involvement, such as “will this person be interested in my products?” Moreover, machines can generate predictions, like the demographics of your potential customers, due to their ability to process information at a much faster pace than humans. When customers feel understood by a brand, they experience greater satisfaction and are more inclined to maintain their loyalty with them. This fosters customer relationships and drives sales growth for businesses.


Data-Driven Decision Making

Many companies now utilize data to make decisions, and the world of digital marketing generates an enormous amount of data. To make the most of data, you need the right tools. That’s where AI comes in. AI technologies hold the key to overcoming the difficulty of managing and analyzing this big data, allowing businesses to use it to boost the effectiveness of their marketing efforts. AI can analyze complicated sets of data, find patterns, and provide valuable insights. Marketers can then use these insights to make smart decisions about their campaigns. They can improve their targeting, use their resources wisely, and adjust their marketing strategies in real-time. By relying on data and AI, businesses can get better results, make more money, and stay ahead of the competition.

Embracing AI opens a gateway to endless possibilities, where marketers can captivate customer engagement and propel business growth in the era of digital dominance. Instead of replacing marketers’ and advertising’s jobs, AI is here to help make the most of their existing strategic and creative capabilities. To accomplish this, advertisers and marketers must adapt both their own practices and their marketing strategies to the current AI trend.

Need some help with your digital marketing? Bad Rhino has it covered.