Are you starting out in marketing and want to know how to begin? Here are six digital marketing steps to consider when starting out:

1. Understand who you’re marketing to

It might be difficult for SMEs to decide whether to spend money on brand recognition or lead generation. Building brand recognition entails gradually expanding your audience. Lead generation, on the other hand, entails swiftly gaining the attention of a small group of potential buyers. Both are critical to bringing a business forward. Therefore, they should work together to support the overall digital marketing plan.

However, there are instances when focusing more on brand awareness is critical. This is particularly true when a company is just starting. Building brand awareness is an excellent strategy to start generating leads. Then, as the number of high-quality leads rises, so does the number of sales.

2. Understand your target audience and the JTBD

Today, many organizations and enterprises are emphasizing the importance of being customer-centric and focusing on the user experience. Naturally, this means that marketers  are considering innovative approaches to putting customers’ requirements at the center of decision-making.

The Jobs to be Done or JTDB hypothesis is one such framework. Essentially, this means focusing on the events that occur in customers’ lives and creating unique content. This could include things such as films, articles, or quizzes that address the issues they are facing. Therefore, it’s less about what motivates them functionally and more about what motivates them emotionally.

When it comes to increasing your company’s appeal, think about the things that are generating hassles in your clients’ life. After that, create content that will address their problem right away. This allows you to establish yourself as a thought leader.

3. Use SEO to figure out who your target market is

For your company, SEO should be a key concern. It’s a long-term and cost-effective investment that will help you improve your search engine visibility. It aids in the generation of traffic,  brand exposure, revenue, and, eventually, sales.

You can dig into a search engine’s data by applying SEO best practices to see what your target buyers are looking for. When you have this kind of data, you can then use the three pillars of SEO. These include content marketing, onsite optimization, and link acquisition. You will then use these to construct marketing campaigns and maximize your online visibility.

4. Experiment with your selections and fine-tune your campaigns

Customers are in more places than ever before. Additionally, they are often in multiple locations at the same time. As a result, it’s critical to recognize that no digital marketing approach can be set in stone. There are several digital marketing channels to consider when building a strategy. These range from  PPC advertising to email marketing and from SEO to organic social media marketing.

Your company’s goals, target audience, budget, and area of expertise will determine your choice of media marketing platforms. However, regardless of the technique you choose, you’ll need to test and measure the results. This will enable you to optimize what works while eliminating what doesn’t.

Therefore, suppose you’re running Facebook ads targeting two separate populations. If one is getting more engagement than the other, it’s a good idea to spend more money on the one that’s working. In addition, you can even analyze the data to design new ads that are comparable to the ones that are performing well.

5. Learn how to successfully manage your time

Are you trying to juggle numerous projects in a single day? You’re not alone. Digital marketing might feel like a never-ending series of tasks. However, the following suggestions can help:

  • Make a marketing strategy plan. Divide your tasks into two categories: urgent and important, and prioritize them accordingly. To make things easier, you may utilize a time management application.
  • Knowing when to say “no” is essential. It’s a simple but effective phrase. Take some time to consider what’s important before committing to projects. After that, only say “yes” if you’re confident you can complete them effectively.
  • Recognize your limitations and play to your advantages. It may take some time to find the correct balance, but once you do, make sure you stay with it. Don’t forget that delegating has no negative consequences.

6. Use data to track the campaign’s progress

Digital marketing strategies are generally dispersed over multiple platforms because firms need to go where their customers are. Nevertheless, how can you determine if your campaign was successful? Use data.

The beauty of digital marketing is that you can extract statistics from them. It might mean measuring how many people visit your website or how many people share your content on social media. Therefore, make sure to choose the correct metrics to measure before diving into the data.

Need help with digital marketing? Bad Rhino can help!