Big data and analytics have become so pervasive you’d be hard pressed to find an industry or profession that hasn’t tried to exploit it. Whether it’s big pharma, big cities, or a startup trying to find it’s target demographic, the methods used to generate results have become an industry in and of itself.
- Audience Insights is based on the number of people that are connected to your Page that have logged-in to Facebook in the past month. These metrics can offer feedback on calls to action, for example. A summary of tools which will keep you informed and able to adapt include:
- Age and gender
- Geography
- Purchase behavior
- Page Insights is based on the total number of people who like your Page. Page post metrics are high on every marketer’s priority list. It’s the go-to place for metrics like “fanreach”, or the number of fans who have seen a post from your page. Other metric related to page insights include:
- Post Engagement: The percentage of people liked, shared, clicked or commented on a given post.
- Shared Videos: If you posted a video, you can track the number of times it was shared. Whether you’re a serial entrepreneur or first-timer this could offer vital insight into the number of times your crowdfunding video was shared