Is your golf course marketing stale? With a bit of creativity, you can generate new interest in your golf course. Here are some fresh, new Golf Course Social Media Strategies using technology, and social media.

Pinehurst Cradle
Pinehurst Cradle

1. Organize a Social Media Contest

Contests are a great way to get people to check out your golf course on Facebook. You can use a variety of tactics to conduct a social media contest. However, whatever you do, make sure it motivates people to share, like, and comment.

Contests are an effective tool for attracting new clients while engaging existing ones. The best part is that you’ll build your brand on social media. In addition, you will increase interest in your golf course. Furthermore, putting together a contest is quite easy. So, why not give it a shot this year?

2. Use Facebook to Remarket to Your Customer List

Did you know you can upload your email list to Facebook and use it to actively advertise your golf course to your existing customer email database? Customers that are already familiar with your brand can benefit from this remarketing tactic. These mailing lists are ideal for marketing and for blog postings.

The goal is to devise a successful email capture strategy. Email capture is effective and powerful. Therefore, use it in conjunction with staff training, user-friendly tee sheet software, and online booking tools.

3. Use Social Media to Promote Your Course

Your group of professional golfers is a gold mine of golfing advice and know-how. Therefore, in order to market your club, encourage them to share this on social media to increase awareness of your business.

Creating influencer personas within your company can increase enthusiasm for your operation. Additionally, it will show that your pros are the go-to source for terrific teachings and a better game. Further, you might encourage your pros to use all social media sites. In addition, you can have them create golfing blog articles to build a readership, interest, and loyalty.

4. Update All Review Profiles

Do you actively monitor and curate your Yelp, Google My Business, or Yellow Pages review profiles? Customers will leave their reviews of your business on these pages over time. The online reviews of your golf course may be a deciding factor in a golfer’s decision to play your course or not. Customers may now search your facilities and make a snap decision about where they want to do business faster than ever before.

With over 90% of people reading internet reviews before visiting a business, you must ensure that you are putting your best foot forward. Therefore, thank any consumers giving favorable feedback. Additionally, if there have been any negative reviews, try to respond with a positive comment that addresses the issue.

Furthermore, multiple reviews are not only beneficial to customers, but also provide useful input for your company. This can assist you in figuring out what you’re good at as well as what needs work.

5. Encourage Customers to Write About Your Course on Social Media

You want your golfers to express how much fun they have at your facility. Sharing such information with their followers can give your club a real boost. There are a variety of approaches that help stimulate social sharing:

  • Encourage customers to post about your operation by using an Instagram-friendly design.
  • Offer reminders to post with a certain hashtag to be included on the golf course Instagram, or interactions with customers online.
  • Customer loyalty software and loyalty rewards or points can encourage online posting by rewarding people who share photographs and posts about your business with their followers.

So what have you done on social media to bring in more golfers? We’d love to hear from you!