No longer restricted to just Instagram, Facebook has given the green light to Reels globally on the platform. Studies show that users spend half their time on Facebook & Instagram watching videos, prompting Meta to expand the popular Reels feature from Instagram to Facebook as well.
What does this mean for you and your business? Let’s dive into it…
Here’s how Facebook Reels can grow your business:
Increases Discoverability
The majority of the audience on Facebook is between the ages of 25 to 34, and 70% of the audience uses the app daily. While it’s essential to know the statistics, it’s more important to know your audience to ensure the content speaks to them.
With Facebook Reels being rolled out to a global audience, you can start to reach people who will never be able to find you. That doesn’t mean you can’t connect with them & convert them into brand fans. After all, who knows, they may become your ideal customer one day & in the meantime, they can increase your popularity & brand awareness!
Image Source: Statista
Return On Creative Investment
Facebook Reels are fun & businesses are present on Facebook to attract & retain an engaged audience that is interested in their product or service. Their underlying goal is increasing profit. Reels ensure businesses have a positive ROI from the social media content they create on the platform.
Facebook’s Demographics
Don’t ignore Facebook’s spending power. Research reveals that Facebook’s audience is highly educated & also has high disposable income. Creativity should lead in your Facebook Reels. However, it’s also essential to consider the potential that your audience has to get a sale as well. There are creative ways to entertain & promote simultaneously.
Show Your Brand’s Personality
Facebook Reels give you the opportunity to show your brand’s playful side. Short entertaining clips are the key to driving clicks – so let your creativity shine! Whether it’s creating fun promotions, a Remix, sharing behind-the-scenes content, or showing up on screen with AR effects, the opportunities are endless.
Need help getting started? Here are 15 Reel ideas for you to run with:
- Show your work space
- Introduce your team
- Tell a story
- Behind the scenes
- Unbox your product
- Package some orders
- Answer some commonly asked questions
- Follow a trend (that is on brand for your company)
- How-to videos
- Before and After
- Share small tips
- Share the tools you use in your business
- How it started vs. How it’s going
- Share quick and encouraging messages
- Show your best-selling products
There’s simply no denying the level of exposure that short-form video content offers. If Facebook Reels isn’t currently a part of your marketing strategy, it’s time to get onboard!
One thing we know for sure is that any social media platform rewards early adopters. So, if you start using Facebook Reels now, then your content will get shared and highlighted more than it will if you start using them later after more people have joined the trend.
